Influencers, offer your influence during the crisis with #InfluenceForGood!Influencers from all over the world are joining forces to offer their help to institutions, organizations or brands directly impacted by the Covid-19 crisis as part of the #InfluenceForGood movement. Are you an influencer? Join the movement and offer your influence!
4 minHow to federate and mobilize remote teams in a context of containment?As a result of remote, the measures taken to combat the Covid-19 (Coronavirus) crisis are undermining the working habits of many companies. How to federate and mobilize its experts in this current context? Answer in this article. 4 minHow can Influencer Marketing be a strong communication response during a crisis?Influencer Marketing has proven to be a strong communication response to help companies adapt, activate new engagement and conversion channels an adequate solution to address Internet users and consumers more directly.
4 minKolsquare offers free access to its Influencer Marketing platform during the #Covid-19In this time where solidary against Covid-19 must be a universal concern, Kolsquare has decided to provide free access to its Influencer Marketing platform during the #Coronavirus crisis.
4 minInfluencers: What rate shall you ask brands for collaborations?Kolsquare officially launches a free influencer rate calculator! Estimating the value of your content has never been so easy. 4 minUpdate on Instagram’s new features at the beginning of the yearWhat are the new features announced by Instagram in early 2020? Answer in this article. 4 minLe #DollyPartonChallenge, le challenge qui affole les réseaux sociauxMême si l’authenticité est désormais le maître-mot des réseaux sociaux, le #DollyPartonChallenge montre bien les standards de représentation sociale présents sur ces derniers.
4 minMarketing Influence: how to be inspired by your competitors to become number one?A platform that allows marketing and communication professionals to optimize their Marketing Influence campaigns from A to Z, Kolsquare allows brands to go further in their strategies. How to become number one when competitors are multiplying? We will answer you.6 minKolsquare (by Brand and Celebrities) announces the acquisition of EkklaKolsquare (by Brand and Celebrities), the marketing platform enabling marketers to optimize their Influencer Marketing campaigns from A to Z, has acquired Ekkla. Ekkla is a technology that facilitates the making of contracts between influencers and brands. This acquisition enhances Kolsquare’s offer and its leadership position in the Influence Market in France. Most of all, it signals a step forward into the transparency, professionalization and efficiency of partnerships in this booming market. 4 minHow Artificial Intelligence will transform Marketing InfluenceArtificial Intelligence, a tool at the heart of the Kolsquare platform, is the cornerstone of our business, which often benefits our customers. To better understand and assimilate all aspects of this technology, Marc Caillet, our Team Lead Data Science, let himself be approached by our many questions. 8 minWhat are the prices for influencers? (2019) [Computer graphics]Marketing influence campaigns have never been more numerous than in recent months. Behind, the advertisements, sponsored posts and the many other devices put in place, what are the prices for influencers by network and by type of campaign?3 minIn times of false influencers, how can we protect ourselves?They multiply at lightning speed and deceive many brands. On social networks, fake influencers overshadow the authentic behaviours of K.O.L. How to recognize them and no longer get trapped? 7 minVirtual influencers: how far will they go?This is a phenomenon that has been gaining momentum in recent months. The virtual influencers seem to be launching to overcome all borders and especially the "real influencers". But deep down, who are they really? Focus on a trend that is as intriguing as it is frightening. 5 minThe 6 Key Trends of Influencer Marketing in 2019The Influencer marketing sector is booming, with new influencers, data, etc.
2019 promises to be a great year!3 minWARNING Influence: Abuse of “fake” can be harmful for brandsTools to artificially gain followers or create engagement is raising concerns among brands and agencies.6 min“Influence Marketing : A Matter of Trust” by Quentin BordageSince 2017, Influence Marketing is everywhere : advertisers, media, social networks…3 minHow much should influencers be paid?From a few hundred euros to several tens of thousands of pounds for a sponsored post: influencer rates vary enormously. How are rates set for influencer campaigns? How can you make sure you are paying a fair price for an influencer’s input?3 min“Paid partnership with…”, #ad, #sponsored… Influencers and brands, don’t be ashamed anymore!As influencer marketing is the latest trend, being honest about your paid partnerships with influencers shouldn’t be anything to be ashamed of. But what about from a legal point of view? Let us explain.5 minDigital Mums and Influencer Marketing: How Instamums Are Transforming Brand RelationshipsThis phenomenon is gaining ground on social networks and attracting an increasing number of brands.6 min