Kolsquare (by Brand and Celebrities) announces the acquisition of EkklaKolsquare (by Brand and Celebrities), the marketing platform enabling marketers to optimize their Influencer Marketing campaigns from A to Z, has acquired Ekkla. Ekkla is a technology that facilitates the making of contracts between influencers and brands. This acquisition enhances Kolsquare’s offer and its leadership position in the Influence Market in France. Most of all, it signals a step forward into the transparency, professionalization and efficiency of partnerships in this booming market. 4 minHow Artificial Intelligence will transform Marketing InfluenceArtificial Intelligence, a tool at the heart of the Kolsquare platform, is the cornerstone of our business, which often benefits our customers. To better understand and assimilate all aspects of this technology, Marc Caillet, our Team Lead Data Science, let himself be approached by our many questions. 8 minWhat are the prices for influencers? (2019) [Computer graphics]Marketing influence campaigns have never been more numerous than in recent months. Behind, the advertisements, sponsored posts and the many other devices put in place, what are the prices for influencers by network and by type of campaign?3 minIn times of false influencers, how can we protect ourselves?They multiply at lightning speed and deceive many brands. On social networks, fake influencers overshadow the authentic behaviours of K.O.L. How to recognize them and no longer get trapped? 7 minVirtual influencers: how far will they go?This is a phenomenon that has been gaining momentum in recent months. The virtual influencers seem to be launching to overcome all borders and especially the "real influencers". But deep down, who are they really? Focus on a trend that is as intriguing as it is frightening. 5 minThe 6 Key Trends of Influencer Marketing in 2019The Influencer marketing sector is booming, with new influencers, data, etc.
2019 promises to be a great year!3 minWARNING Influence: Abuse of “fake” can be harmful for brandsTools to artificially gain followers or create engagement is raising concerns among brands and agencies.6 min“Influence Marketing : A Matter of Trust” by Quentin BordageSince 2017, Influence Marketing is everywhere : advertisers, media, social networks…3 minHow much should influencers be paid?From a few hundred euros to several tens of thousands of pounds for a sponsored post: influencer rates vary enormously. How are rates set for influencer campaigns? How can you make sure you are paying a fair price for an influencer’s input?3 min“Paid partnership with…”, #ad, #sponsored… Influencers and brands, don’t be ashamed anymore!As influencer marketing is the latest trend, being honest about your paid partnerships with influencers shouldn’t be anything to be ashamed of. But what about from a legal point of view? Let us explain.5 minDigital Mums and Influencer Marketing: How Instamums Are Transforming Brand RelationshipsThis phenomenon is gaining ground on social networks and attracting an increasing number of brands.6 min