Data-Driven: the power of marketing data for brandsImplementing a data-driven strategy becomes vital if you want to outperform competitors and retain customers for the long-term by making better business decisions.
Indeed, to avoid lower engagement rates, conversions and ultimately revenues, you must ensure that you are delivering the personalized experience through your influence marketing campaigns.
Here is why…2 minInfluencer Marketing Platform Vs. Agency : which is best for your KOL marketing campaigns ?It's a fact. Over the last ten years, Influence Marketing has become one of the most powerful strategic levers for brand performance. And the figures bear this out, as its ROI per dollar invested is, on average, 6.5 dollars, and the budget devoted to it continues to increase. In a phase of growth and structuring, Influence Marketing is attracting more and more professionals from all sectors who are now fully integrating it into their communication strategies.
Therefore, should you rely on an influencer marketing agency or internalise your campaigns through an influencer platform ? What are the concrete advantages of internalization? What are the costs involved?
5 min7 Influencer Marketing Trends for 2023Quentin Bordage, Founding CEO of Kolsquare, shares his vision of the main
trends that lie ahead for Influencer Marketing, the new digital El Dorado.3 minLive Shopping and Social Selling: how to sell on social networks in 2021If you haven't yet integrated social selling into your marketing strategy, you're probably missing out on an important acquisition lever. But between stories, sponsored posts and live shopping, which has been booming since the Covid-19 crisis, you can sometimes get lost. Kolsquare guides you and offers you to discover social selling campaigns in the beauty sector that have hit the mark. 2 minClubhouse is the new podcastThe name is on everyone's lips; it is the topic of every conversation and at the heart of every debate. Yes, it is the new favorite application of every startup entrepreneur directly imported from Silicon Valley and only available on iPhone: Clubhouse. Have you ever heard of this revolutionary app? If not, do not panic; everything you need to know is in this article. Enjoy and tell us what you think about it.
4 min[INTERVIEW] Véronique Pican (IAB): « Working together will enable us to lead to standardisation of the Influencer Marketing »As the leader of the TaskForce of IAB (Interactive Advertising Bureau), whose primary objective is to harmonise practices in the Influencer Marketing market in order to better manage them, Kolsquare today gives the floor to Véronique Pican, Vice President of IAB, to discuss the evolution, measurement, and standardisation of this growing market. 4 min[INTERVIEW] Verisure x Kolsquare: « Social media has become the company’s heartbeat over time »Performance assessment, influencers' profiles identification , long-term relationships,... Anne-Charlotte Meistelman, Social Media Manager & Influence at Verisure discussed with Kolsquare on the brand's relationship with Influencer Marketing and its internal management throughout 2020. Focus.
4 minTikTok in the United States: 5 questions on the controversyFriday, July 31, it's panic on Gen-Z's favorite social network: Donald Trump makes an announcement, he wants to ban TikTok in the United States. Since then, between a possible takeover by Microsoft and an outright ban, the future of the application is in question. We make the point in 5 questions. 4 min5 winning brand strategies on TikTokLooking for inspiration for your future Influence on the TikTok campaign? Here are 5 brand strategies that caught our eye.
5 minSummer 2020 of Travel Influencers: What Will ChangeHow can you continue to exercise your profession in the current context when you are a travel influencer?
4 minSupervision of child influencers labour: the new rulesOn 26 June, the Senate unanimously validated the bill n°2519 regulating the work of child influencers, which had already been approved by the National Assembly at the beginning of the year. This world legislative first led by the deputy Bruno Studer comes to frame a situation that until now was not subject to any rules. Why is it necessary to regulate child influencers and what are the rules provided by this new law? 4 minPride Month, Fighting Racism, Societal Issues: Influencers Have PowerJune is Pride Month, a worldwide movement in support of the LGBTQ+ community. It is also the #BlackLivesMatter movement, after the death of Georges Floyd following a police intervention. A month when the struggle is king, whether in the streets or on the networks. In 2020, more than ever, influencers show that they have, beyond their capacity to entertain, an immense power of prescription and an ability to take a stand and support causes. 4 minInstagram launches « Reels » to create creative short videos"Réels" lands on Instagram with French users and thus offers the possibility to publish creative video content in the image of what is done on TikTok.
4 minInfluencer Marketing after the crisis: What will change?Will there be a before and after Covid-19 for the Influencer Marketing ? Our experts share with you their point of view.
4 minHomefluencers or how influencers reinvent themselvesIn the face of the health crisis, KOLs (Key Opinion Leaders) have shown a capacity for rapid adaptation and have reinvented themselves, whether to mobilize, engage or entertain.
4 minTikTok tests a new buy buttonThe period of containment was a good time for the Chinese social platform, which was able to test a new buy button while it is currently recording record downloads. 5 minInfluencer Marketing Campaigns: those brands that stand out during the crisisShould brands continue to communicate during the crisis? While some have chosen to stop their advertising activities, this is not the case for all of them. Kolsquare unveils a top 10 of those French and international brands that have opted for the K.O.L (Key Opinion Leaders) prescription force... even during the Covid-19 crisis. 8 minTop 5 Health Influencers to follow for the right practicesIn this particular period of crisis linked to Covid-19, Kolsquare proposes a top 5 health influencers to follow in order to know the right gestures and fight against the pandemic.
4 minInfluencers, offer your influence during the crisis with #InfluenceForGood!Influencers from all over the world are joining forces to offer their help to institutions, organizations or brands directly impacted by the Covid-19 crisis as part of the #InfluenceForGood movement. Are you an influencer? Join the movement and offer your influence!
4 minHow to federate and mobilize remote teams in a context of containment?As a result of remote, the measures taken to combat the Covid-19 (Coronavirus) crisis are undermining the working habits of many companies. How to federate and mobilize its experts in this current context? Answer in this article. 4 minHow can Influencer Marketing be a strong communication response during a crisis?Influencer Marketing has proven to be a strong communication response to help companies adapt, activate new engagement and conversion channels an adequate solution to address Internet users and consumers more directly.
4 minKolsquare offers free access to its Influencer Marketing platform during the #Covid-19In this time where solidary against Covid-19 must be a universal concern, Kolsquare has decided to provide free access to its Influencer Marketing platform during the #Coronavirus crisis.
4 minInfluencers: What rate shall you ask brands for collaborations?Kolsquare officially launches a free influencer rate calculator! Estimating the value of your content has never been so easy. 4 minUpdate on Instagram’s new features at the beginning of the yearWhat are the new features announced by Instagram in early 2020? Answer in this article. 4 min
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