WARNING Influence: Abuse of “fake” can be harmful for brandsTools to artificially gain followers or create engagement is raising concerns among brands and agencies.6 min“Influence Marketing : A Matter of Trust” by Quentin BordageSince 2017, Influence Marketing is everywhere : advertisers, media, social networks…3 minHow much should influencers be paid?From a few hundred euros to several tens of thousands of pounds for a sponsored post: influencer rates vary enormously. How are rates set for influencer campaigns? How can you make sure you are paying a fair price for an influencer’s input?3 min“Paid partnership with…”, #ad, #sponsored… Influencers and brands, don’t be ashamed anymore!As influencer marketing is the latest trend, being honest about your paid partnerships with influencers shouldn’t be anything to be ashamed of. But what about from a legal point of view? Let us explain.5 minDigital Mums and Influencer Marketing: How Instamums Are Transforming Brand RelationshipsThis phenomenon is gaining ground on social networks and attracting an increasing number of brands.6 min