How to improve your engagement rate on TikTok?TikTok is undoubtedly the social network of the moment. With more than a billion active users each month, the video-sharing application has become a real phenomenon among the under-25s, who make up nearly 60% of its audience.
However, with the constant influx of new content, it's never been harder to get on TikTok. One of the best ways to grow your account is to develop a good engagement rate so that the algorithm can help you gain visibility.
5 minLive Audio Rooms: is Facebook announcing its return to the forefront of the podcast scene?Just like the success of video driven by YouTube, audio is now experiencing a spectacular boom. A major trend since the first lock-down, this format has never been so much in the news and it's not about to stop.5 minTransparency, a key issue for Influence MarketingThe last few years have marked an unprecedented turning point for influencers: they have gone from being creators of fun and entertaining content to being knowledgeable professionals. The financial manna they represent for brands is no longer in question and has led to the multiplication of the number of influencers, some having detected the lure of profit with the purchase of "fake followers". 5 minInstagram engagement rate: definition, calculation and tips to boost itAfter a frantic hunt for followers, the trend on Instagram in recent years has been to know how to capture and retain an audience through engaging content. Engaging content is content that makes people react.
The problem is that the larger the community, the more difficult it is to maintain a good engagement rate. However, it is this same rate of engagement that is taken into account in the Instagram algorithm and allows you to gain visibility.5 min3 reasons why you need to develop an in-house Influence Marketing expertiseWe can’t deny it. With 9 out of 10 marketers considering Influence Marketing to be effective*, this lever has become one of the most strategic marketing and communication pillars for brands. After having grasped its contours, many professionals are now moving up a gear and opting to bring it in-house. But what does this really mean? What are the advantages of
developing your Influence expertise in-house? Find out in this article. 5 minUsing data to measure the ROI of influencer marketingBrands know that data is essential for influencer marketing. The performance of influencer marketing depends greatly on the relevance of the KOLs selected for a campaign. Data is therefore essential to build new campaigns and measure their success - but also to offer consumers content that is relevant to them.4 minHow to use your semantic universe to target your influencers and create relevant content!The world of internet search has changed to become conversational. In the search bar, users now write as they think. Perhaps you've already asked Google "singer clip with silver soles" to find that pair of shoes you've been longing for in a few clicks? At the same time, the RGPD obliges advertisers to dispense with personal data to address their ads. 5 minInstagram Reels or TikTok: which is best for your brand?In the world of social networks, 2021 is undoubtedly marked by the rise of a format that is increasingly displayed on our screens: short, creative and viral videos. This strong trend has been accelerating since the first lock-down, a period during which users have needed entertaining content more than ever. Two behemoths are now battling it out in the ring: Instagram with its Reels format, and TikTok. Which one will you choose?5 minInfluence Marketing on Twitch : a fast growing platformTwitch is definitely on a roll. In an unprecedented health and economic context, the streaming platform has been able to find and renew its audience, attracting more and more brands who want to invest their Influence Marketing campaigns there. But what are the secrets of the platform that is climbing many rungs of the ladder? What are its key features? What forms can brands imagine for their next Influence projects? The time has come to dive into the deep end of the platform that has nothing to envy its social neighbours.7 minInfluence marketing Best Practices by PimkieIf there is one brand that has managed to relaunch itself thanks to the lever of influence marketing, it is the French ready-to-wear brand Pimkie. Kolsquare, Pimkie’s partner for their influence marketing campaigns, meets Emilie Cuenot, social media and influence manager at Pimkie, who shares her best practices in terms of influence and KOL marketing. 4 minAffiliate marketing in the beauty sector: a lever for Influencer MarketingInfluencers are making ideal affiliate marketers: they own a custom-made audience willing to make purchases of suitable items. Brands are fully aware of this growth lever, and that’s why they use more and more influencers for their affiliate campaigns. Let’s have a look at the different ways to power up affiliate marketing with influencers, keeping in mind that trust and authenticity are the keys. 4 minInterview with Kiabi, queen of social networks and influence marketingThe Kiabi brand has gained more and more visibility on social networks over the last few months: the proof is in the pudding, it has become one of the most quoted brands in France over the last year, behind Zara and H&M, all social networks combined. Its rise to power on TikTok and its effective use of Live Shopping explain its undeniable success: there is no doubt that Kiabi is the brand to follow when you want to do influencer marketing!3 minInfluence Marketing: the behind-the-scenes of a successful co-creation campaignAmong the many possibilities offered by Influence Marketing, co-creation campaigns are definitely on the rise among brands. And for good reason, bringing professionals as well as KOLs (Key Opinion Leaders), this lever responds to the audiences' quest for meaning, creativity and transparency. It is now time to discover with us the hidden side of co-creation in Influence Marketing. Let's get started!
8 minThe 3 golden rules for influencer marketing on TikTokTikTok is the network of virality, engagement, but also a real tool for social listening at low cost - it's where trends can be born, at the whim of users. The network is becoming more than just a platform for Gen Z and is seeing its audience grow. 4 minData-Driven: the power of marketing data for brandsImplementing a data-driven strategy becomes vital if you want to outperform competitors and retain customers for the long-term by making better business decisions.
Indeed, to avoid lower engagement rates, conversions and ultimately revenues, you must ensure that you are delivering the personalized experience through your influence marketing campaigns.
Here is why…2 minInfluencer Marketing Platform Vs. Agency : which is best for your KOL marketing campaigns ?It's a fact. Over the last ten years, Influence Marketing has become one of the most powerful strategic levers for brand performance. And the figures bear this out, as its ROI per dollar invested is, on average, 6.5 dollars, and the budget devoted to it continues to increase. In a phase of growth and structuring, Influence Marketing is attracting more and more professionals from all sectors who are now fully integrating it into their communication strategies.
Therefore, should you rely on an influencer marketing agency or internalise your campaigns through an influencer platform ? What are the concrete advantages of internalization? What are the costs involved?
5 min7 Influencer Marketing Trends for 2023Quentin Bordage, Founding CEO of Kolsquare, shares his vision of the main
trends that lie ahead for Influencer Marketing, the new digital El Dorado.3 minLive Shopping and Social Selling: how to sell on social networks in 2021If you haven't yet integrated social selling into your marketing strategy, you're probably missing out on an important acquisition lever. But between stories, sponsored posts and live shopping, which has been booming since the Covid-19 crisis, you can sometimes get lost. Kolsquare guides you and offers you to discover social selling campaigns in the beauty sector that have hit the mark. 2 minClubhouse is the new podcastThe name is on everyone's lips; it is the topic of every conversation and at the heart of every debate. Yes, it is the new favorite application of every startup entrepreneur directly imported from Silicon Valley and only available on iPhone: Clubhouse. Have you ever heard of this revolutionary app? If not, do not panic; everything you need to know is in this article. Enjoy and tell us what you think about it.
4 min[INTERVIEW] Véronique Pican (IAB): « Working together will enable us to lead to standardisation of the Influencer Marketing »As the leader of the TaskForce of IAB (Interactive Advertising Bureau), whose primary objective is to harmonise practices in the Influencer Marketing market in order to better manage them, Kolsquare today gives the floor to Véronique Pican, Vice President of IAB, to discuss the evolution, measurement, and standardisation of this growing market. 4 min[INTERVIEW] Verisure x Kolsquare: « Social media has become the company’s heartbeat over time »Performance assessment, influencers' profiles identification , long-term relationships,... Anne-Charlotte Meistelman, Social Media Manager & Influence at Verisure discussed with Kolsquare on the brand's relationship with Influencer Marketing and its internal management throughout 2020. Focus.
4 minTikTok in the United States: 5 questions on the controversyFriday, July 31, it's panic on Gen-Z's favorite social network: Donald Trump makes an announcement, he wants to ban TikTok in the United States. Since then, between a possible takeover by Microsoft and an outright ban, the future of the application is in question. We make the point in 5 questions. 4 min5 winning brand strategies on TikTokLooking for inspiration for your future Influence on the TikTok campaign? Here are 5 brand strategies that caught our eye.
5 minSummer 2020 of Travel Influencers: What Will ChangeHow can you continue to exercise your profession in the current context when you are a travel influencer?
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