Bayer laboratories relied on two influencers, between digital and events, to publicize their food supplement Euphytose Night.
Bayer organized an event in a 5-star Parisian hotel in January 2018 to invite influencers and journalists to learn more about the secrets of a successful night's sleep. Guests were invited to participate in workshops on health, naturopathy, nutrition, sophrology and yoga, led by renowned experts.
Bayer's goal: to legitimize the product and improve its reputation.
Bayer was looking for influencers to live this unique experience and share it on their social networks and their blog. These influencers needed to have: an active blog to create written content, at least 15k followers on Instagram, at least 30 years old, and an interest for the health theme.
Lifestyle influencer Morgane Enselme and Instagrammer Laurita Socaliente have expressed their satisfaction after participating in this seminar on sleep, through a blog article, posts on Instagram, Facebook and Twitter, and many stories on Instagram. The campaign had the best performance on Instagram.
21kimpressions on Instagram
70kviews on Instagram stories