How Henri Giraud launched the first zero-pesticide champagne with a home tasting

ClientsHow Henri Giraud launched the first zero-pesticide champagne with a home tasting

Champagne Henri Giraud launched an influencer campaign on Instagram for the release of the first champagne bottle guaranteed without pesticides.

Champagne Henri Giraud’s objectives:
  • Increase the brand visibility through the activation of Instagram influencers
  • Generate qualitative content and promote word of mouth through social networks
  • Leverage the power of influencers to make buzz

Champagne Henri Giraud therefore appealed to the sparkling influencers Hapsatou Sy, Camille Lacourt, Laetitia Viola, Anna Dawson, Camille Cerf and Marissa Cox for her zero pesticide campaign!

Everyone has created a post and a story on Instagram, with creative content that reflects the premium image of Henri Giraud and highlights its wines.
Their communities have responded with many positive comments, which testify to their interest in the product!

  • 500kreach

  • 75kengagements

  • 694%Earned Media Value*

*Earned Media Value : monetary equivalent of the interactions generated by the posts (ex: 0, X € / view or 0, Y € / commitment)
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