How Kellogg's made its product fun on the web
Kellogg's uses a humorist to promote one of its products with humor on the web.
The famous breakfast cereal brand, Kellogg's, sought to highlight its Kellogg's Extra Peanut Butter product.
Kellogg's objectives:
- Embody "fun" values
- Strengthen the brand positioning
- Increase the reputation of the product
For this, Kellogg's has set up a mini web series of 6 video sketches of 30 seconds. And to make live these videos and give them an offbeat, they needed a humorist influencer, with a good sympathy capital.
The actress and comedian Ariane Brodier played the game.
The videos were broadcasted on media websites, the brand's social networks and those of the influencer.
492kreach
11.6kengagements
2.4%of engagement