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  • How Kellogg's made its product fun on the web

    ClientsHow Kellogg's made its product fun on the web

    Kellogg's uses a humorist to promote one of its products with humor on the web.

    The famous breakfast cereal brand, Kellogg's, sought to highlight its Kellogg's Extra Peanut Butter product.

    Kellogg's objectives:
    • Embody "fun" values
    • Strengthen the brand positioning
    • Increase the reputation of the product

    For this, Kellogg's has set up a mini web series of 6 video sketches of 30 seconds. And to make live these videos and give them an offbeat, they needed a humorist influencer, with a good sympathy capital.

    The actress and comedian Ariane Brodier played the game.
    The videos were broadcasted on media websites, the brand's social networks and those of the influencer.

    • 492kreach

    • 11.6kengagements

    • 2.4%of engagement