Kellogg's uses a humorist to promote one of its products with humor on the web.
The famous breakfast cereal brand, Kellogg's, sought to highlight its Kellogg's Extra Peanut Butter product.
- Embody "fun" values
- Strengthen the brand positioning
- Increase the reputation of the product
For this, Kellogg's has set up a mini web series of 6 video sketches of 30 seconds. And to make live these videos and give them an offbeat, they needed a humorist influencer, with a good sympathy capital.
The actress and comedian Ariane Brodier played the game.
The videos were broadcasted on media websites, the brand's social networks and those of the influencer.