How to promote the launch of World of Tanks video game in Italy

ClientsHow to promote the launch of World of Tanks video game in Italy

In order to successfully launch its new game World of Tanks, Wargaming video game company has launched a influencer marketing campaign around its brand ambassador.

The aim was to relay the launch of the promotion campaign of the game in Italy, which uses the image of the ambassador Gianluigi Buffon, goalkeeper of the Italian football team and of Juventus club until 2018.
And who better to surround Buffon than his playmates?

So 5 Juventus players and a former player, teammates and friends of the Italian goalkeeper, have naturally posted an Instagram post for the new video game!

  • 1Mimpressions

  • 77kengagements

  • +600followers for the brand