Contact business influencers
There is no shortage of business influencers. The hardest part is finding the ones that fit with your product, then seeking out how they connect.
Business influencers all have their favourite fields, expertise and opinions. It is more important than ever to select the one which is most in harmony with your brand.
Silicon Valley gurus
Silicon Valley is the cradle of all new innovations: artificial intelligence, virtual and augmented reality, task automation etc.
Directions of the big four tech companies (Google, Amazon, Facebook and Apple) are go-to influencers in the business world and boast considerable power to raise awareness of their product among consumers.
Mark Zuckerberg, the thirty-something year-old boss of the Facebook social network has a community of almost two billion followers to promote topics dear to his heart, such as universal basic income. He spoke publicly about this for the first time at a Harvard graduation speech in May 2017.
He follows in the footsteps of SpaceX founder Elon Musk, who stated back in June 2016 that universal basic income as a solution to task automation.
The influence they have over startup ecosystems in terms of management and organisation is significant.
But these examples represent just a small visible part of a much larger ecosystem that relies on the support of investors, business angels or influential bloggers with a solid e-reputation.
It is easier to contact this type of target. One of Silicon Valley’s most well-known examples is that of Marc Andreessen who boasts 672,000 followers on Twitter.
As an entrepreneur, investor and blogger, Marc Andreessen co-founded a web browser when he was a student and later moved into venture capital.
Some of the companies he has invested in include Facebook, Foursquare, Github, Pinterest, Twitter, Skype and Jawbone. On his blog, he also analyses market trends and is an avid supporter of bitcoins.
Business start-up influencers
Start-up ecosystems have been flourishing in France for the past few years. In 2016, the Business France annual report ranked Paris 6th among the 35 European cities offering the best environment for start-ups, ahead of Berlin.
And the launch of Station F, the world’s biggest start-up incubator, only serves to confirm this trend. Fintech experts have become the most listened-to key opinion leaders.
They forecast trends whilst talking about updates within the sector. These celebrities include Alice Zagury, the co-founder of the start-up accelerator The Family with Oussama Ammar and Nicolas Colin.