TikTok is the social network that certainly pleases the Millenials but not only! Since the Covid-19 crisis and containment, its creative, fun, and offbeat video format has also attracted other generations in search of lightness and entertainment.
The number of downloads – which has surpassed 2 billion – is just one of the many proofs of the dazzling success of this true social phenomenon.
Want to launch your next Influencer Marketing campaign on the social network? Here are some tips from our experts on how to collaborate with the most relevant TikTok influencers for your brand.
Why choose TikTok?
-The figures speak for themselves: TikTok recently set a record with more than 2 billion downloads worldwide in April 2020, on the Apple and Google stores, (source: Sensor Tower). TikTok is popular and it’s not going to stop any time soon.
-TikTok is the beloved social network of the Z generation: 40% of TikTok users worldwide belong to the 16-24 age group (source: Digiday). The choice of this platform, therefore, becomes relevant when you want to target a young target and (re)dynamize your image.
Luxury brands are gradually investing in the network by offering content that is very different from what they are used to publishing in traditional media.
-TikTok is now attracting other, older generations. The containment has had a direct impact on the platform’s attendance by targeting all age groups seeking entertainment.
-TikTok also allows brands to reach a community of engaged users. The features offered by the network, including challenges and other challenges, generate engagement, and offer a great opportunity for brands.
@sananasSliding into summer ☀️Vous préférez quel look ? ##toosieslide ##fashion ##springoutfit ##fy♬ Toosie Slide – Drake
Where to find TikTok influencers and how to contact them?
Macro, micro, nano… Influencers are more and more numerous to create their TikTok accounts. As a brand, it is therefore not always easy to list potential influencers for your next Influencer Marketing campaign.
Of course, you can do your own monitoring and research, but it can be time-consuming and tedious. This is all the more true if you are new to TikTok…
Influencer Marketing’s technological solutions such as Kolsquare allow you to save precious time in order to focus on your core business.
They also have the advantage of helping you very quickly identify fake influencers and other malicious behavior on the networks (buying followers,…). Finally, the experts of these platforms are able to direct you towards TikTok influencers that are the most relevant for your brand.
@danielwellington@mckenzibrooke in our ##eyesonmywrist campaign. You are the next one to join ? ##danielwellington ##foryou ##watches♬ original sound – danielwellington
Putting creative influencers first
The number of followers on TikTok shouldn’t be the only criterion to choose your future influencers partners.
On the social platform, it’s creativity that prevails above all else. The videos that are highlighted are those deemed the most entertaining and creative because they will generate the most reach and engagement.
Micro-influencers, therefore, have their rightful place, since it is above all the content created and published that prevails (versus the profile of the influencer itself, including the number of subscribers).
A creative influencer perfectly masters the main tools present on TikTok for more and more original videos:
- The filters,
- The effects,
- Adding a soundtrack via the music library,
- Video speed management.
@gucci@celestemusicofficial ##GucciBeauty touch-up before the ##GucciFW20 ##GucciTheRitual♬ Stop This Flame – Celeste
The brand challenge for your product placements
Then simply invite users to participate in your challenge by using the hashtag you provide. The platform offers the possibility to sponsor your brand challenge in order to give it maximum visibility.
If we come back to the choice of the influencer, it is in this case essential to activate a K.O.L (Key Opinion Leader) who is comfortable with this type of functionality.
Collaborating with an influencer of choice will allow you to show users how to take up the challenge with brio and above all, it will boost the visibility of your challenge and therefore of your new product!
@sephoraCheck out @ageisbeauty rocking the ##WipeItDownChallenge with @betternotyounger’s Silver Lining Purple Butter Masque ? ##HairRoutine♬ original sound – sephora
Kolsquare, the technological solution that accompanies you on TikTok
By accessing our Kolsquare solution, you are guaranteed to be able to quickly identify the TikTok influencers that best suit your objectives and brand image.
Our advanced search tool, our filters and our complete files by profile allow you to choose from a database of more than 1.5 million influencers.
To allow you to learn more about this social network, Kolsquare has analyzed the best practices to know about TikTok in order to better understand the digital issues related to it in its latest file available now: TikTok, the network of all possibilities.
You are a brand and want to launch an Influencer Marketing campaign on TikTok? Contact us now!