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Contact senior influencers (2019)

During the huge shift that has been the emergence of digital influencers, all types of ages are concerned, and seniors have not been left behind!
#influencermarketing
2 min
CONTENT
  • Ford
  • Kelloggs
  • Netflix
  • Pilot
  • Wargaming
  • Vinted

Simone Pérèle campaign - Reinforcing the credibility of an aspirational message through the right influencers

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During the huge shift that has been the emergence of digital influencers, all types of ages are concerned, and seniors have not been left behind!

Far from being confined to retirement homes, they dazzle the web with the desire to travel, their candour faced with new technologies and even their positivity in the face of ageing.

Senior travel influencers

When we think of “seniors” we often think of retirement homes, or a static, restful state. But no!

In the family of travel influencers, we’re asking the seniors. Seniors love to travel the globe to explore new horizons.

This is particularly the case with Youngsenior, a 70-year-old man who impresses his family every day by keeping a travel blog on his travels in Europe and beyond.

Just as adventurous, we also have Seniors en vadrouille (Seniors on Tour), a couple that has decided to travel around the world as they transition into retirement.

Personal-development senior influencers

Not all seniors need home help and some love letting it be known by proudly sharing their OAP lifestyle on social networks.

This is how the owner of the blog Senior mais pas trop (“senior, but not too senior ») explains the concept of senioressence as that of a new stage in life that mustn’t be viewed as negative.

Personal development and self-love, seniors are accepting their age with joy. Ageing is not synonymous with losing your looks, and that’s what Jeune vieillis pas  (“I’m not ageing”) also demonstrates, a senior beauty influencer who speaks openly about care routines for those in their fifties.

Senior influencers creating a buzz

The senior-influencer market is far from being a niche that doesn’t reach other age groups.

The virality of some videos of seniors on the web bear witness to this, like those of Studio Danielle who, full of candour and humour, films a grandma’s discoveries with her young millennial children from generation Y.

Others also use YouTube to cry out against clichéd activities attributed to seniors like Je ne suis pas une senior (I’m not a senior), who doesn’t hesitate to say that no, she doesn’t sit watching Countdown wearing old brown jumpers.