Relevant targeting of influencers: a winning strategy for Pascale Venot
Over 20 influencer campaigns and the activation of 600 KOLs
Pascale Venot (Press Office) has taken a digital turn for a few years and has integrated the acquisition and engagement lever of Influencer Marketing as a priority in its global strategy. The agency doesn’t hesitate to use it according to the brands with which it collaborates directly: Quay Australia, NastyGal, Asos.Throughout its different campaigns, the agency entirely adapts to its clients’ briefs...
to their goals and wishes in order to suggest relevant KOLs profiles (Key Opinion Leaders) from micro to macro-influence. On a day-to-day basis, the Kolsquare solution allows us to generate campaigns, analyze influencer statistics and create real time reports. It also is a true gain of time and energy in the collection of media coverage on more significant projects.