Kolsquare vs Meltwater (Klear): which influencer marketing platform is right for you?

Working with nano creators means you don’t always have structured data available, so Kolsquare was really useful to centralise profiles, analyse their audience and engagement data, and validate our choices.

When you're working with a brand like Neutrogena, the stakes are high. You need to be able to show the client exactly why you've chosen each profile and what the data says about their audience. Kolsquare gives us that confidence.

Now we make one payment to Kolsquare and I manage everything myself. I do the payments every month, and it's done in two clicks. Honestly, it's really simple and fast

Kolsquare really supports me in everything I do. It saves time, brings clarity and lets me be much more strategic.

Kolsquare’s location data allowed each market team to confirm that their chosen creators were speaking to a genuinely local audience rather than a broad international one. That’s a really valuable insight.

Before we booked anyone, we could look at a creator's last 30 to 90 days in Kolsquare and get a realistic read on viewership. The livestream numbers came in right where we expected, based on the creators we used.

What interests us is desirability. We seek to create activations that spark desire and spontaneity. Thanks to Kolsquare, we can refine our strategy, identify the strongest content, and adjust our approach for each campaign

Beautiful Things by Benson Boone had already been presaved thousands of times in France before the title was even released, so we knew there was something there, we just didn’t know who the fans were. By using Kolsquare to identify these four people

We love Kolsquare, it makes overseeing and evaluating multinational campaigns like the Aspen event really seamless.

Kolsquare gives me the reassurance that we’re working with the right people. I can see audience credibility, filter by country, and double-check that a creator really has the reach and engagement they claim. It saves me hours of second guessing.

The campaign required precise coordination—content approvals, posting schedules, and reporting. Kolsquare enabled real-time tracking, ensuring every deliverable was met.

The added value of Kolsquare really revealed itself to us when it came to reporting to the client. We’re able to show them the overview of the target reached, estimated impressions, the best content, EMV, etc.

We relied on Kolsquare’s keyword and filter tools to target influencers who perfectly fit the campaign’s needs, saving significant time and ensuring precision in our selections.

“Our local marketing teams might be working with a specific retailer in Hamburg, for example. With Kolsquare, we can go down to that level of detail — and actually find creators in Hamburg. That’s huge for us.”