Kolsquare is the all-in-one influencer marketing platform that helps brands and agencies discover, manage and measure influencer campaigns - from first contact to final report.
Powered by AI, real-time data and built-in compliance tools, Kolsquare centralises everything you need to run influencer programmes at scale with no usage caps.
From fast-moving consumer brands to global agencies - see how organisations like yours use Kolsquare to drive measurable results.
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"Using Kolsquare has always been fluid; I've used the lists, the campaign feature, the search, and the filters in a way that's pretty easy to understand.”
“Using Kolsquare, we identified influencers who not only fit our criteria but also had relationships with each other, creating a more cohesive and vibrant event atmosphere.”
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We relied on Kolsquare’s keyword and filter tools to target influencers who perfectly fit the campaign’s needs, saving significant time and ensuring precision in our selections.
Without exaggerating, for the first accessories campaign I launched, it took me 15 days to find and select KOLs. Now with Kolsquare, the same job takes me a day.
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Kolsquare’s customer service is another of its strengths. Camille, our client manager, is very accessible and reactive. She is very helpful with tips and ideas for improving our campaigns using the different functionalities of the tool.
Kolsquare has been a game-changer for us. It’s made the process more efficient and provided the insights we need to align our campaigns with our values and objectives.
Kolsquare was instrumental in validating our choice ... The platform’s data insights ensured we targeted the right audience with an expert who was truly credible in the home-care space.
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Puy du Fou is a client that is very focused on the figures. We give them access to Kolsquare’s online dashboard and they are able to check daily how the campaigns and the strategy is evolving.
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Tools like Kolsquare enable us to make data-driven decisions, ensuring authentic collaborations and tangible results for our brands.
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The campaign required precise coordination—content approvals, posting schedules, and reporting. Kolsquare enabled real-time tracking, ensuring every deliverable was met.
Kolsquare has enabled us to manage our campaign with rigour and fluidity. It is a real asset for enhancing the impact of KOLs in brand strategies where image and expertise are key.
Reporting used to be a nightmare — we missed posts or couldn’t trace engagement. Now, with Kolsquare, we catch everything and save tons of time.
Kolsquare really helped us both in terms of identifying new profiles but in terms of following the campaign and being able to track the fallout.
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Kolsquare enabled us to calculate and analyse the impact of our content for the brand, giving us concrete and accurate results to share with the client.
"Kolsquare allows us analyse historic content in detail. This gives us a complete picture of the creator, their style and topics, but also important events in their life, such as weddings or new babies. This helps us build stronger relationships.
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We are able to share live Kolsquare dashboards with Berocca and give them campaign updates in real time. That kind of visibility makes all the difference. When you’re working with projects that unfold over months, it’s crucial.
“Kolsquare helped us scale up without losing what made our influencer marketing work in the first place: relevance, authenticity, and trust. And most importantly, it helped us connect with the people we really want on our app.
Kolsquare was really helpful for influencer research and pre-selection based on audience, content fit, and past performance.
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“Kolsquare’s search engine and reporting capabilities really stand out. It’s become a powerful commercial lever not just for our current clients, but for prospects too."
“With Kolsquare, we’re not just guessing anymore — we’re making informed decisions. It helps us prove ROI internally, and enables me to be much more efficient in the way I work.”
Since we started using Kolsquare, we’ve been able to attract many more influencers to support VETO. The reach generated this way helps us raise awareness and increase donations.
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“The credibility score is essential — it gives us a clear view of how authentic audiences really are. And thanks to the listening module, we can position Caudalie against competitors market by market. It’s a decisive tool for competitive intelligence
Kolsquare gives me the reassurance that we’re working with the right people. I can see audience credibility, filter by country, and double-check that a creator really has the reach and engagement they claim. It saves me hours of second guessing.
Kolsquare helps me a lot with age distribution, city and country breakdowns, everything I need to verify the KOLs. I use it to check credibility scores, find profiles, and confirm they fit our target.
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What interests us is desirability. We seek to create activations that spark desire and spontaneity. Thanks to Kolsquare, we can refine our strategy, identify the strongest content, and adjust our approach for each campaign
Kolsquare allows us to centralise everything. From creator selection to performance analysis, it’s a real time-saver. And most importantly, it helps us estimate ROI, even on gifting-based campaigns.
It’s impossible to run influence at this scale without a tool like Kolsquare. It saves time, brings clarity, and lets us focus on what really matters: choosing the right creators and building campaigns that work.
"As our clients invest more in influencer marketing, they expect more robust data and clear justification behind every recommendation. Kolsquare gives us the hard figures we need and makes our vetting process much more efficient and credible.”
"Kolsquare is essential to our search process. The platform allows us to filter creators by age, gender, reach and audience criteria, helping us pinpoint exactly who we need. We can also review what influencers have previously posted about, which is
"Kolsquare's reporting has had a big impact for us. Before, we relied on spreadsheets and had to manually request statistics from influencers. Now, performance data is automatically collected, and we can share a live dashboard with clients throughout
Kolsquare helps me collect all the content and measure the impact. In practical terms, it allows us to see how many people we’ve reached and what the real resonance of Solidays is.
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Every month, I track the share of organic versus paid thanks to Kolsquare. I love digging into the data. I look at EMV, credibility, campaign performance, even sentiment. It really helps us understand what’s working.
The starting point was to find who was already talking about the brand. Kolsquare allowed us to do that instantly, instead of searching manually on Instagram. Kolsquare is a huge time saver for building a relevant creator shortlist.
Kolsquare is a really important tool for us internally. It allows us to quantify how many creators posted, who published all the information, the conversion rates, the estimated impressions, and the most engaging types of content.
Kolsquare allows me to see all the content posted from IRL events. I enter the total cost of the event to calculate the ROI. It’s super practical.
Beautiful Things by Benson Boone had already been presaved thousands of times in France before the title was even released, so we knew there was something there, we just didn’t know who the fans were. By using Kolsquare to identify these four people
The data provided by Kolsquare, including the credibility score and detailed analysis, boost our approach in research, contact, and evaluation of collaborations, thus facilitating rapid optimisation.
"Kolsquare has meant a before and after in influencer marketing actions, from profile management and research, to exhaustive analysis of profile metrics in real time."
We used to spend days compiling statistics from influencers manually. Now, with Kolsquare, it takes just a few hours, saving us many hours of work
Kolsquare allows us to have a lot of information about profiles. A profile itself might seem perfect on the face of it, but if the engagement rate is low it tells another story.
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We’re very familiar with gaming profiles on Twitch, but Kolsquare enables us to broaden our scope and find powerful profiles that are more mainstream
Kolsquare’s platform allowed us to streamline our influencer search and focus on those who align perfectly with our brand values and target audience.
Kolsquare helped us create a multi-national campaign with real impact across Europe. We effectively raised awareness of ocean protection among diverse audiences, and expanded our reach. An invaluable tool for influencer marketing!
Kolsquare was a game-changer for our influencer selection. While your network works for 10, activating 100 across Instagram, YouTube, and TikTok is a different league. Couldn't have pulled it off without Kolsquare!
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We love Kolsquare, it makes overseeing and evaluating multinational campaigns like the Aspen event really seamless.
Thanks to Kolsquare, we were able to target the right influencers and it really paid off in the end. We had a lot of good feedback on the content, and qualitative feedback from customers.
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The results were incredible - I was over the moon! We ran the entire campaign via Kolsquare and were able to share all our data easily with our partners. What's more, we were able to obtain really accurate and comprehensive reports.
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The added value of Kolsquare really revealed itself to us when it came to reporting to the client. We’re able to show them the overview of the target reached, estimated impressions, the best content, EMV, etc.
Kolsquare enabled us to narrow the search to only Austrian creators which was a huge benefit in achieving the goals of the campaign.
Tools like Kolsquare have enabled us to demonstrate the growth influence will bring us and the new customers we’re going to be able to attract.
Kolsquare helps enormously to collect all the content. I just create a campaign in Kolsquare, list all the creators and I can analyse the reach and engagement.
Kolsquare's platform maximises our impact on a tight budget—simplifying influencer identification, content monitoring, and delivering positive results for our startup. It's been a game-changer.
With Kolsquare, centralising campaign results is a breeze. The platform offers a comprehensive view, impressing partners by effortlessly showcasing brand mentions and campaign success.
Whether you call them Content Creators or Social Media Influencers - these partnerships drive authentic engagement with your target audience.
Kolsquare combines AI-powered intelligence with built-in UK regulatory compliance tools to deliver a comprehensive database of vetted creators and enterprise-grade campaign management capabilities.
Finding the right influencers can be time-consuming. Kolsquare's AI-powered intelligence engine makes it fast and accurate, analysing millions of creator profiles through keywords, hashtags, mentions and emojis in multiple languages and regions.
Narrow your results with 80+ smart filters covering interests, audience demographics, ethical certifications like #InfluenceForGood and audience credibility - including ASA & CMA credibility scoring and ad disclosure tracking. Discover creators with 5,000+ followers across 180 countries to identify those who meet both your brand values and your regulatory requirements.
Building a strong brand requires discipline. Managing influencer programmes shouldn't require multiple tools.
Kolsquare includes a comprehensive Influencer Relationship Management (IRM) tool for tracking and developing successful collaborations.
Features include personalised dashboards for comparing influencer performance, user management with different roles and permissions and workflow tools that keep your entire team aligned - from brief to approval to payment.
Run unlimited campaigns with no usage caps - your pricing stays predictable as your programme scales.
Measuring campaign impact should strengthen your business case, not consume your time.
Our integrated reporting system handles data collection, analysis, visualisation, and distribution automatically - delivering board-ready reports with EMV calculated using the Ayzenberg Index, the industry's most rigorous methodology. We don't use arbitrary multipliers.
Our Listening tool allows you to track competitor activity and monitor the competitive landscape.
Select key brands in your category to gain insights that inform your own approach.
Compare your results with competitors across metrics including influencers activated, audience characteristics, share of voice and performance indicators - helping you validate your strategy and identify opportunities.
Speak with our team to see how Kolsquare supports your specific objectives - from creator vetting to cross-market programmes.
We might end up sounding like your Mum here, but if you’re going to do something, you might as well do it properly, right?
When it comes to Influencer Marketing, there are no half-measures. (Well, not unless you want to go viral for all the wrong reasons, that is.) This means you have to commit to doing it all — KOL and audience analysis, emailing and communication, briefing, product gifting, contract negotiations, campaign and conversion analysis and reporting, etc. — and you have to do it well.
Kolsquare is a comprehensive Influencer Relationship Management tool that enables you — and your team to do exactly that, all in one place. Import your existing KOL database, and use the Gmail integration and fully-equipped influencer address book features, including notes and favourites, to keep track of all information and communications relating to your favourite KOLs.
Instantly download campaign reports, personalised with your company logo, for impressive presentations to superiors and clients.
To see how the platform works and try out the benefits for yourself, book a demo with one of our influence experts today!
Why should you invest in an influencer marketing platform?Long gone are the days when influencer marketing was perceived as a side hustle for PR interns and not taken seriously. With over 4.5 billion social media users worldwide, creator and KOL marketing has become an integral part of a contemporary brand and sales strategy, and even the most sceptical acknowledge its efficiency for driving brand awareness in an authentic and scalable way.
From the smallest brands and grass-roots projects to global players — there are many reasons why data-driven influencer marketing is an incredibly powerful tool to grow successful businesses.
Finally, for brands that work successfully with an agency for influencer marketing, investing in the Kolsquare influencer platform offers the flexibility of a two-pronged strategy that could see ongoing campaigns run in-house, while leaving large, one-off campaigns that combine traditional marketing elements to the agency.
Audience deliverability in influencer marketing refers to the extent to which an influencer's content successfully reaches and engages their intended target audience. It's a measure of how effectively the influencer can deliver their message to the people who are most relevant and valuable to the brand they are collaborating with.
Audience deliverability encompasses several factors, including the influencer's content alignment with the audience's interests, the engagement levels (likes, comments, shares), the demographic relevance of the followers, and the overall impact on brand awareness and conversions within that audience segment.
What’s more, users who follow a large number of accounts are less likely to be exposed to a post or story and vice versa. Content creators with audiences predominantly composed of users following 500 accounts or less are thus more likely to reach a large number of people within their community.
In a nutshell, an influencer marketing platform should make your life easier.
Influencer marketing on social media is underpinned by data—lots of it. With the availability of different data metrics set to expand in line with technological developments, the key to success is being able to select the most relevant data and analyse it according to your needs and objectives.
At Kolsquare, we’ve designed the most intuitive, user-friendly platform on the market. Our simple UX/UI has an attractive design that injects a healthy dose of fun and ease into what would otherwise be fairly mundane tasks.
Kolsquare not only aggregates the latest KOL and campaign content and data in real-time, but it also offers automated, downloadable and customised reporting that is sure to impress the boss.
Kolsquare integrates with various CRMs and with the e-commerce platform Shopify — helping you generate links for tracking promo codes — to capture multiple sources of marketing data and provide the most accurate reporting on the market.
With costs on the rise and the services of macro and top influencers monopolised by the biggest brands (if they are not launching brands of their own), leveraging a high volume of nano- and micro-influencers is today the go-to strategy of digital brands everywhere.
Good-quality nano- and micro-influencers generally have healthy engagement rates and stronger community loyalty. They are seen as more relatable and authentic than larger profiles, of whom audiences are becoming increasingly sceptical and for whom performance is less reliable than it was.
Leveraging a high volume of micro-influencers can help brands achieve a larger share of voice than their competitors.
The more KOLs brands activate, the more talk about the brand that is generated organically. More talk equals more awareness among other influencers, who may then approach the brand in search of mutually beneficial partnerships.
BUT the more influencers activated, the more content delivered and the more resources you’ll need to manage them.
If the idea of enacting such a strategy seems intimidating and resource-intensive, with the help of Koslquare, it doesn’t have to be.
Not only does the platform help you to quickly and easily find, analyse and contact (en masse if need be) the right influencers for your brand, but it also collects and collates all relevant reporting data and content in one place.
Such a tool means bringing influencer marketing in-house becomes a cost-effective proposition. It also offers teams the opportunity to cultivate personal relationships with KOLs that will benefit the brand over the long term.
A massive 4.76 billion people—or 60% of the global population—use social media, spending an average of 2.31 hours on social platforms each day. That’s a massive potential audience for your brand messaging and influencer campaigns, and the key to success is knowing who that audience is, where they are, and what kind of messaging they are open to.
It’s also worth noting that your audience is likely to present on multiple platforms; Facebook is the world’s most-used social media platform, with some 3bn monthly users, but just 0.6% of its users are unique to the platform. Over at Meta stablemate Instagram, that figure is reduced to 0.2%, while on TikTok, just 0.1% of its 1bn+ users are unique to the platform.
What does this mean for your influencer campaigns? Simply put, it means understanding the specificities of each platform, why people visit them, and what they each offer in terms of message customisation.
To this end, Kolsquare’s catalogue includes all KOLs with 5K+ followers on Instagram, Facebook, YouTube, TikTok, and X (formerly Twitter) and offers comprehensive audience data for KOLs on each of the platforms where they have accounts, including follower gains and declines, engagement rates, and content.
Access to and analysis of this data is invaluable when negotiating and co-creating content plans with your KOLs, ensuring that each piece of content has the right message for the target audience.
But wait, there’s more! Kolsquare also now offers the ability to analyse the audience overlap amongst a pool of KOLs on Instagram. This information can help you when deciding whether or not to prioritise reach over frequency in messaging. Greater visibility over audience demographics and interests goes a long way to deliver better results and higher campaign ROI.
Influencer marketing platforms simplify and improve your strategies end to end. Whether you run a small ecommerce business or a huge B2B software company, influencer tools can help.
The features will depend on the platform you pick, such as Traackr, Grin, or Upfluence. But here's a step-by-step breakdown of Kolsquare's process:
AI-driven search: Filter by niche, reach, demographics, engagement rate, and geographical location or search hashtags, keywords, and mentions. Kolsquare's AI influencer search will pair you with influencers who meet your requirements hassle-free. We'll also keep you out of harm's way with or influencer Credibility Score that rates the validity of your campaign.Influencer Outreach: Once you've found creators who can drive a top campaign, contact them directly through the platform. With Gmail integration and all the contact details you need on one interface, your campaign's launch is just a few messages away.Campaign Management: Now the influencers are on board, Kolsquare can help manage the campaign. This includes tracking deadlines, submissions, and compliance with your brand guidelines. Sort and manage your team of influencers with personalised notes and labels.Content Development: Before any content goes live, you’ll have the opportunity to review and approve it. Kolsquare provides a workflow for feedback and revisions to ensure the content meets your expectations.Performance Tracking: As the campaign rolls out, Kolsquare gives you insights you can act on right away. Track metrics such as reach, impressions, engagement, and more to assess the success of your influencer partnerships. From there, Kolsquare can help identify what worked and what didn’t, allowing you to optimise your approach and scale your efforts with influencers who delivered the best results.What to learn more? Here are a few examples of creative campaigns.
Kolsquare is a major player in the European influencer marketing landscape. Our database hosts details of over 3 million influencers in 180 countries—that's any content creator with over 5,000 followers.
Check out some of our highly successful ROI and awareness-boosting success stories.
There's really no "best" platform. It all depends on your requirements. Therefore, the first step is to think deeply about your campaign.
Do you want to work with many nano-influencers through affiliate links or a few collaborations with one mega-influencer through an ambassador programme?
On the other hand, are you thinking of launching a Gen-Z-targeted campaign through TikTok or an educational strategy through YouTube?
Once you understand what you want to achieve, you can pick a platform.
Here's what each one offers:
Kolsquare: Kolsquare covers everything. It has a huge database, including every influencer with over 5,000 followers in over 180 countries and helps you manage your campaign from start to finish. It is also ideal for brands who want a user-friendly interface or to expand their campaigns worldwide—especially throughout Europe.
Upfluence: A good all-rounder with a large influencer list and campaign tools, but the interface might be complex and potentially expensive for smaller brands.
Traackr: Best for large enterprises with significant budgets that require advanced analytics and brand reputation management but might be less user-friendly for smaller businesses.Grin: A strong choice for brands seeking long-term partnerships with a variety of influencers across campaign sises, but its European presence is less prominent.All in all, Traackr, Upfluence, Grin, and Kolsquare all streamline campaigns, help you match with ideal content creators and launch highly effective campaigns.
The best way to decide? Try them! Book a Kolsquare demo today—no commitments, no charges.
Platforms are influencer marketplaces combined with project management and analytics features. It's everything you need to launch highly successful influencer marketing campaigns.
There's no "best", but you are likely seeking a platform that can help you build brand awareness and growth in the UK, plus the option to scale in the future.
Kolsquare has a strong presence in both the UK and worldwide, offering you everything you need to launch your campaign and grow it in the future.
However, other platforms like Upfluence and Grin also offer a wide range of features for UK brands. If you want to truly understand how these platforms work and decide for yourself whether they can benefit you, book a free demo today.
When seeking influencer platforms, small businesses have slightly different requirements.
It's likely that you don't have influencer marketing managers and will need assistance launching campaigns.
In addition, many smaller teams are priced out of working with highly expensive celebrity influencers with large followings.
But rather than a hinderance, it's a great option to work with smaller names because you can target individuals who perfectly fit your niche or local area. By collaborating with smaller influencers, such as micro-influencers or nano-influencers, you can access a more engaged audience.
However, for these partnerships to be effective, they must find the right influencers who can build authentic and relevant connections. That's why smaller businesses often opt for influencer marketing solutions to ensure success.
Therefore, the best influencer platforms for small businesses can help them quickly and easily connect with many smaller influencers in their niches.
There are many options available. Platforms like Klear, LTK Company, and Kolsquare can help. Kolsquare will also integrate with your Shopify plan so you can track your campaigns effectively.
