Influencer reporting on autopilot. Every metric that matters, instantly accessible.

What used to be a tedious task becomes your team’s secret weapon. With Kolsquare’s integrated reporting system, you get the insights you need to optimise faster, prove impact and scale what works.

Meet the reporting system that does the heavy lifting for you

#1

Automatically track everything

Chasing posts, screenshots or metrics can easily become a thing of the past. Kolsquare automatically collects all creator content and performance data across campaigns, giving your team a complete and reliable overview without the stress or extra hours.
#2

See the real ROI on your business

Look at the bigger picture and understand what creator marketing actually brings to your business. With Kolsquare, you can track conversions, traffic and revenue, and put them into context with qualitative indicators such as audience sentiment and engagement.
#3

Tailor-made reporting for each stakeholder, in seconds

Quickly build reports adapted to people who will actually read them. With customisable KPIs, content selection and timelines, you keep teams and clients aligned with clear and comprehensive insights, shared instantly.

Confidence in every campaign, backed by data

Kolsquare tracks performance in real time so your team spends less time on admin and more time on decisions that actually matter.

+8 hours saved every week

On manual data collection and report creation

100% automated content tracking

All creator posts and performance data collected in one place

5x stronger ROI visibility

Track conversions, revenue and campaign performance in real time

Turn campaign data into performance intelligence

Ready to scale influencer marketing with confidence?

Speak with our experts and see exactly how Kolsquare fits your goals.

See how leading brands and agencies use Kolsquare

No two brands run influencer marketing the same way. See the ones doing it best through Kolsquare

Name

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Kolsquare is a really important tool for us internally. It allows us to quantify how many creators posted, who published all the information, the conversion rates, the estimated impressions, and the most engaging types of content.

Typology Spokesperson

Influencer Marketing Lead

Kolsquare was a game-changer for our influencer selection. While your network works for 10, activating 100 across Instagram, YouTube, and TikTok is a different league. Couldn't have pulled it off without Kolsquare!

Charlotte Caron

Director of Wellcom Consulting, Influencer Strategy Unit

The credibility score is essential — it gives us a clear view of how authentic audiences really are. And thanks to the listening module, we can position Caudalie against competitors market by market. It’s a decisive tool for competitive intelligence

Lou Boutin

PR & Influence Manager Europe

What interests us is desirability. We seek to create activations that spark desire and spontaneity. Thanks to Kolsquare, we can refine our strategy, identify the strongest content, and adjust our approach for each campaign

Louise Safarti

Marketing Manager at Café Kitsuné

Kolsquare is essential to our search process. The platform allows us to filter creators by age, gender, reach and audience criteria, helping us pinpoint exactly who we need. We can also review what influencers have previously posted about, which is

Jade Kaja

Kolsquare's reporting has had a big impact for us. Before, we relied on spreadsheets and had to manually request statistics from influencers. Now, performance data is automatically collected, and we can share a live dashboard with clients throughout

Michael Zambonini

Senior Influencer Account Manager

As our clients invest more in influencer marketing, they expect more robust data and clear justification behind every recommendation. Kolsquare gives us the hard figures we need and makes our vetting process much more efficient and credible.

Izzy Soupe

Social & Talent Manager

Every month, I track the share of organic versus paid thanks to Kolsquare. I love digging into the data. I look at EMV, credibility, campaign performance, even sentiment. It really helps us understand what’s working.

Sarah Kehil

Manager of Influence, Events and PR at Les Secrets de Loly

Beautiful Things by Benson Boone had already been presaved thousands of times in France before the title was even released, so we knew there was something there, we just didn’t know who the fans were.

Ludivine Rome

Head of Digital for WEA at Warner Music France

Puy du Fou is a client that is very focused on the figures. We give them access to Kolsquare’s online dashboard and they are able to check daily how the campaigns and the strategy is evolving.

Émilie Cabanié

Head of Influence at Havas Play

We love Kolsquare, it makes overseeing and evaluating multinational campaigns like the Aspen event really seamless.

Justine Provent

Head of PR and Social Media at Fusalp

We’re very familiar with gaming profiles on Twitch, but Kolsquare enables us to broaden our scope and find powerful profiles that are more mainstream

Morgane Falaize

Co-founder and Associate Director at Minuit Douze

With Kolsquare, we’re not just guessing anymore — we’re making informed decisions. It helps us prove ROI internally, and enables me to be much more efficient in the way I work.

Salomé Pailloux

Communication Coordinator at La Petite Étoile

Without exaggerating, for the first accessories campaign I launched, it took me 15 days to find and select KOLs. Now with Kolsquare, the same job takes me a day.

Alice Mongeau

Manager of Influence and PR at Bobochic

Tools like Kolsquare have enabled us to demonstrate the growth influence will bring us and the new customers we’re going to be able to attract.

Angélique Giraud

Head of Marketing and Communications

Kolsquare enabled us to narrow the search to only Austrian creators which was a huge benefit in achieving the goals of the campaign.

Elisabeth Krautbauer

Head of Digital at Gallafilz

Kolsquare helped us create a multi-national campaign with real impact across Europe. We effectively raised awareness of ocean protection among diverse audiences, and expanded our reach. An invaluable tool for influencer marketing!

Amandine Lermigeaux

Public Relations and Communications Officer

Kolsquare gives me the reassurance that we’re working with the right people. I can see audience credibility, filter by country, and double-check that a creator really has the reach and engagement they claim. It saves me hours of second guessing.

Marcom and Product Design at Kambukka

Kolsquare’s platform allowed us to streamline our influencer search and focus on those who align perfectly with our brand values and target audience.

Thomas Hervet

Founder and CEO at Wopilo

Kolsquare’s customer service is another of its strengths. Camille, our client manager, is very accessible and reactive. She is very helpful with tips and ideas for improving our campaigns using the different functionalities of the tool.

Juile Maupoint

Digital Marketing Manager at Soignon

Kolsquare helps enormously to collect all the content. I just create a campaign in Kolsquare, list all the creators and I can analyse the reach and engagement.

Inès Lagougine

Influence Marketing Manager

Kolsquare has been a game-changer for us. It’s made the process more efficient and provided the insights we need to align our campaigns with our values and objectives.

Agnès Vautrin

Communications Manager at Courbet

It’s impossible to run influence at this scale without a tool like Kolsquare. It saves time, brings clarity, and lets us focus on what really matters: choosing the right creators and building campaigns that work.

Marie Moulinec

Social Media Manager at C-MonEtiquette

Kolsquare was really helpful for influencer research and pre-selection based on audience, content fit, and past performance.

Hilke Terhalle

Social Media Manager at Super Streusel

With Kolsquare, centralising campaign results is a breeze. The platform offers a comprehensive view, impressing partners by effortlessly showcasing brand mentions and campaign success.

Anaëlle Antigny

Influencer Marketing Manager

Kolsquare allows us to centralise everything. From creator selection to performance analysis, it’s a real time-saver. And most importantly, it helps us estimate ROI, even on gifting-based campaigns.

Joy Jimenez

Founder at Percie Agency

Kolsquare helps me collect all the content and measure the impact. In practical terms, it allows us to see how many people we’ve reached and what the real resonance of Solidays is.

Julie Beiger

Influence Manager at Solidays

Kolsquare enabled us to calculate and analyse the impact of our content for the brand, giving us concrete and accurate results to share with the client.

Cassandre Surelle

Influence Consultant at Team Lewis

Kolsquare has enabled us to manage our campaign with rigour and fluidity. It is a real asset for enhancing the impact of KOLs in brand strategies where image and expertise are key.

Porte-parole

Filorga

The campaign required precise coordination—content approvals, posting schedules, and reporting. Kolsquare enabled real-time tracking, ensuring every deliverable was met.

Katia Wozniak

Consultant at Article Onze

Kolsquare’s search engine and reporting capabilities really stand out. It’s become a powerful commercial lever not just for our current clients, but for prospects too.

Yolaine Pain

Content Manager and Team Leader at Digitalkeys

The results were incredible - I was over the moon! We ran the entire campaign via Kolsquare and were able to share all our data easily with our partners. What's more, we were able to obtain really accurate and comprehensive reports.

Julia Bell

Social Media and Influencer Marketing Lead

The starting point was to find who was already talking about the brand. Kolsquare allowed us to do that instantly, instead of searching manually on Instagram. Kolsquare is a huge time saver for building a relevant creator shortlist.

Alexia Soulabail

Influence Manager at Effinity

We used to spend days compiling statistics from influencers manually. Now, with Kolsquare, it takes just a few hours, saving us many hours of work

Angela Villarejo

Head of Inbound Media and PR Digital at Infinity Media

Kolsquare allows us analyse historic content in detail. This gives us a complete picture of the creator, their style and topics, but also important events in their life, such as weddings or new babies. This helps us build stronger relationships.

Team Lead of Artist and Influencer Partnerships at Gymondo

We are able to share live Kolsquare dashboards with Berocca and give them campaign updates in real time. That kind of visibility makes all the difference. When you’re working with projects that unfold over months, it’s crucial.

Lauriane Le Texier

President and Founder at La Louve & Partners

Kolsquare allows us to have a lot of information about profiles. A profile itself might seem perfect on the face of it, but if the engagement rate is low it tells another story.

Nadya Yazzaoui

CEO at Histoire 2

Kolsquare's platform maximises our impact on a tight budget—simplifying influencer identification, content monitoring, and delivering positive results for our startup. It's been a game-changer.

Pierre Baryla

Founder and CEO

Using Kolsquare has always been fluid; I've used the lists, the campaign feature, the search, and the filters in a way that's pretty easy to understand.

Agria

Digital Marketing Officer

Kolsquare has meant a before and after in influencer marketing actions, from profile management and research, to exhaustive analysis of profile metrics in real time.

Cristina Garcia

Head of Brands at Native

Reporting used to be a nightmare — we missed posts or couldn’t trace engagement. Now, with Kolsquare, we catch everything and save tons of time.

Silvia Rabino

Influence Manager at Almé

The data provided by Kolsquare, including the credibility score and detailed analysis, boost our approach in research, contact, and evaluation of collaborations, thus facilitating rapid optimisation.

Elisabeth Gizard

Head of Marketing and Communications at NV Gallery

Tools like Kolsquare enable us to make data-driven decisions, ensuring authentic collaborations and tangible results for our brands.

Ángel Sopeña

CEO at Bluecell

Using Kolsquare, we identified influencers who not only fit our criteria but also had relationships with each other, creating a more cohesive and vibrant event atmosphere.

Martin Buzan

Co-founder and Marketing Director at Agently

Kolsquare allows me to see all the content posted from IRL events. I enter the total cost of the event to calculate the ROI. It’s super practical.

Celya Thevenin

PR and Influence Manager at Maison 123

The added value of Kolsquare really revealed itself to us when it came to reporting to the client. We’re able to show them the overview of the target reached, estimated impressions, the best content, EMV, etc.

Mélanie Rodrigues

Head of Travel at Agence 14 Septembre

Thanks to Kolsquare, we were able to target the right influencers and it really paid off in the end. We had a lot of good feedback on the content, and qualitative feedback from customers.

Fanny Debrie

Head of Communications at Otera

We relied on Kolsquare’s keyword and filter tools to target influencers who perfectly fit the campaign’s needs, saving significant time and ensuring precision in our selections.

Álvaro Blanco

CEO of Native Media Group

Kolsquare helps me a lot with age distribution, city and country breakdowns, everything I need to verify the KOLs. I use it to check credibility scores, find profiles, and confirm they fit our target.

Sarah Chassagne

PR & Influence Manager at Lancaster

Kolsquare was instrumental in validating our choice ... The platform’s data insights ensured we targeted the right audience with an expert who was truly credible in the home-care space.

Morgane Thibult

Influence Project Director at Prisma Media Solutions

Since we started using Kolsquare, we’ve been able to attract many more influencers to support VETO. The reach generated this way helps us raise awareness and increase donations.

Madita Haustein

Team Member at VETO

Kolsquare helped us scale up without losing what made our influencer marketing work in the first place: relevance, authenticity, and trust. And most importantly, it helped us connect with the people we really want on our app.

Marketing and Communications Lead for Francophone Markets at Adopte

Kolsquare really helped us both in terms of identifying new profiles but in terms of following the campaign and being able to track the fallout.

Jelena Kuhn

Communications Manager at Bioviva

Elise Van de Meulebroucke

PR Manager chez Marie Jo

Learn more about Kolsquare

Influencer Discovery

Search over 5 million+ of qualified creator profiles using the data, insights and AI-powered discovery tools that leading brands and agencies rely on.

Campaign Management

Empower teams and run all your creator campaigns in one place, centralising every step from outreach, casting and approvals to tracking, reporting and payments.

Veille Concurrentielle

Understand your market, benchmark your performance with your competitive set and identify the opportunities that shape your next campaigns.

Your questions about influencer campaign reporting

How do you measure the effectiveness of an influencer campaign?

The success of creator marketing is rooted in the audience's relationship with the creator - but measuring this requires rigorous methodology, not guesswork.

Key measurement approaches:

  • Engagement metrics: Likes, comments, shares, saves - indicating content resonance
  • Reach metrics: Impressions, unique viewers - measuring exposure
  • Earned Media Value (EMV): Monetary value of organic reach - CRITICAL: methodology matters
  • Conversion metrics: Click-throughs, promotional code usage, attributed sales
  • Brand lift: Awareness, consideration, sentiment changes

The Ayzenberg Index difference:
Kolsquare calculates EMV using the Ayzenberg Index - a rigorous, transparent methodology based on actual advertising costs. Unlike platforms using arbitrary multipliers (often 3x, 5x, or 10x engagement), the Ayzenberg Index delivers credible ROI metrics your finance team will approve.

This distinction matters when presenting to procurement, finance, or board stakeholders who scrutinise marketing ROI.

What is an influencer campaign?

An influencer campaign is a marketing initiative where brands collaborate with creators to promote products or services to their engaged audiences.

Successful campaigns require:

  • Clear objectives: Awareness, engagement, conversions - defined upfront
  • Strategic creator selection: Partners who align with brand values and compliance requirements
  • Comprehensive briefs: Clear guidance whilst allowing authentic content creation
  • Proper measurement: Verified ROI metrics, not arbitrary multipliers

Kolsquare supports the entire campaign lifecycle from discovery through to board-ready reporting with Ayzenberg Index ROI calculation.

How do you track an influencer marketing campaign?

The creator's relationship with their audience is key to campaign success - tracking this requires comprehensive performance monitoring.

Campaign tracking approach:

  • Content monitoring: Automated collection of all campaign posts, Stories, and videos
  • Engagement tracking: Real-time monitoring of likes, comments, shares, saves
  • Reach analysis: Impressions, unique viewers, audience demographics
  • EMV calculation: Using Ayzenberg Index methodology for credible ROI
  • Conversion tracking: Promotional codes, affiliate links, attributed sales
  • Compliance verification: Ensuring proper disclosure throughout campaign

Kolsquare automates this entire tracking process - collecting data in real time, calculating verified metrics, and generating board-ready reports without manual spreadsheet work.

How to run a successful influencer campaign?

Nobody wants unsuccessful campaigns. Success hinges on data - specifically, information that informs both strategy and measurement.

Success factors:

  • Strategic planning: Clear objectives, realistic budgets, appropriate timelines
  • Compliant discovery: Creators who meet brand values AND regulatory requirements
  • Professional execution: Comprehensive briefs, approval workflows, payment processes
  • Rigorous measurement: Verified ROI using Ayzenberg Index, not arbitrary multipliers
  • Stakeholder reporting: Board-ready reports that demonstrate business impact

Kolsquare provides infrastructure for each element - from ASA compliance-filtered discovery through to automated reporting with finance-approved ROI metrics. This systematic approach transforms influencer marketing from experimental tactic to accountable business strategy.

How do you analyse an influencer campaign?

Analysing influencer marketing campaigns requires a nuanced approach, as outcomes can be both quantitative and qualitative.

Quantitative analysis:

  • Performance vs. objectives: Did the campaign achieve stated goals?
  • Engagement rates: How actively did audiences interact with content
  • Reach efficiency: What was cost-per-impression vs. paid alternatives?
  • EMV calculation: What monetary value using rigorous methodology (Ayzenberg Index)?
  • Conversion attribution: What direct business outcomes resulted?

Qualitative analysis:

  • Content quality: Did creators produce on-brand, authentic content?
  • Audience sentiment: What were comment themes and sentiment?
  • Brand alignment: Did partnerships strengthen or dilute brand positioning?
  • Compliance adherence: Were all regulatory requirements met?

The Ayzenberg Index advantage:
When presenting to stakeholders, credible EMV methodology matters. Arbitrary multipliers (3x, 5x, 10x engagement) lack rigour and undermine business cases. The Ayzenberg Index uses transparent, advertising-cost-based methodology that finance teams approve.

Kolsquare delivers both quantitative and qualitative insights in board-ready reports.

What are the 3 Rs of influencer marketing?

The three Rs of influencer marketing campaigns are reach, relevance, and resonance - helping brands evaluate creator partnerships.

  • Reach: Audience size and impressions delivered
  • Relevance: Alignment between creator audience and target customers
  • Resonance: Depth of audience engagement and sentiment

However, modern enterprise programmes add a fourth R:
Rigour: Verified ROI measurement using credible methodology (Ayzenberg Index), not arbitrary multipliers

Kolsquare helps brands evaluate all four Rs - from discovery filters ensuring relevance through to automated reporting delivering rigorous ROI metrics your stakeholders will trust.

How do you analyse an influencer campaign with an influencer marketing platform?

Analysing campaigns with platforms like Kolsquare is significantly more efficient than manual spreadsheet analysis.

Platform-powered analysis:

  • Automated data collection: No manual content gathering or metric recording
  • Real-time dashboards: Monitor performance as campaigns progress, not retrospectively
  • Comprehensive metrics: Engagement, reach, EMV, conversions - all in one view
  • Credible ROI methodology: Ayzenberg Index calculation, not arbitrary multipliers
  • Comparative analysis: Benchmark against past campaigns and competitors
  • Exportable reports: Board-ready, branded reports generated instantly

The measurement methodology difference:
Many platforms calculate EMV using arbitrary multipliers - simply multiplying engagement by 3x, 5x, or 10x. This lacks rigour and credibility with finance stakeholders.

Kolsquare uses the Ayzenberg Index - transparent methodology based on actual advertising costs. This delivers ROI metrics that withstand stakeholder scrutiny and support budget approval decisions.

Templates vs. influencer marketing software 2025: How do you create an influencer marketing report?

Creating influencer marketing reports with templates is possible, but severely limited.

Template approach limitations:
- Manual data collection from multiple platforms
- Time-consuming spreadsheet manipulation
- Arbitrary EMV calculations lacking methodology rigour
- Static snapshots, not real-time insights
- No automated content aggregation
- Limited stakeholder credibility

Platform approach advantages (Kolsquare):
- Automated data collection and content aggregation
- Real-time performance dashboards
- Ayzenberg Index EMV calculation - rigorous, transparent methodology
- Branded, board-ready reports generated instantly
- Historical comparison and trend analysis
- Finance-approved ROI metrics

For enterprise programmes:
Templates may suffice for single campaigns with small stakeholder groups. Sophisticated, multi-stakeholder programmes require professional reporting infrastructure that delivers credible ROI metrics - which is exactly what platforms provide.

The difference becomes critical when seeking budget approvals from procurement and finance teams who scrutinise marketing ROI methodology.

Comparing social media trackers: Salesforce reports, Traackr, or Kolsquare

Not all social media trackers are created equally. Each serves different purposes.

Salesforce reports: Powerful for CRM data but limited for creator-specific influencer marketing metrics. Doesn't provide creator discovery, compliance filtering, or influencer-specific ROI calculation.

Traackr: Enterprise influencer marketing platform with strong analytics capabilities. Higher price point, potentially complex interface for smaller teams.

Kolsquare: Comprehensive influencer marketing platform with differentiated strengths:
- Built-in UK compliance: ASA scoring and disclosure tracking
- Ayzenberg Index: Rigorous EMV methodology vs. arbitrary multipliers
- Unlimited scale: No campaign caps as programmes grow
- European strength: Particularly strong UK and European presence
- User-friendly: Designed for accessibility without sacrificing sophistication

Key evaluation criterion for UK brands:
Does the platform provide compliance-filtered discovery and credible ROI methodology? Kolsquare delivers both - essential for UK market regulatory requirements and stakeholder reporting standards.

What are the 4 M’s of influencer marketing?

The 4 M's provide a framework for structuring campaigns: Make, Manage, Monitor, and Measure.

  • Make: Create compelling content through creator partnerships
  • Manage: Organise relationships, campaigns, workflows efficiently
  • Monitor: Track performance and engagement in real time
  • Measure: Demonstrate ROI with rigorous methodology

Kolsquare addresses all four:

  • Make: Collaborative content workflows and approval processes
  • Manage: Comprehensive IRM tools and unlimited campaign scale
  • Monitor: Real-time dashboards with instant visibility
  • Measure: Ayzenberg Index reporting - rigorous EMV methodology your finance team will approve

The fourth M - Measure - is where platforms differentiate most significantly. Arbitrary multipliers (3x, 5x, 10x engagement) lack credibility with stakeholders. The Ayzenberg Index delivers transparent, advertising-cost-based ROI metrics that withstand board-level scrutiny.

This measurement rigour transforms influencer marketing from experimental tactic to accountable business strategy with predictable, defensible ROI.

Ready to scale influencer marketing with confidence?

Speak with our experts and see exactly how Kolsquare fits your goals.