Reporting for influence campaigns: optimize your strategy with Kolsquare

Influencer reporting

Report's due? Don't stress!

Sharing the fruit of your labors with your team members can be extremely rewarding. Creating reports… a little less so.

Our integrated reporting system significantly reduces the time and effort you put into generating reports. Kolsquare handles data and content collection, analysis, visualization, and distribution automatically, making sure nothing and no one is left out of the loop.

One dashboard, all info

Say goodbye to spreadsheets! Our user-friendly dashboard centralized everything in one place. All platforms, all campaigns, all KOLs can be checked at one glance thanks to the easy-to-read visualization and KPIs, including all important key metrics such as ROI, EMV, CPM and CPV.

Automated reporting and content collection

Got your campaign up and running smoothly? Now it’s time to lean back and relax — we handle the rest. Our platform automatically collects all your KOL content —including posts, reels and stories — from every platform (Instagram, TikTok, YouTube, Facebook, X) and preps it neatly for sharing with your team.

Our automated report generator lets you simply select your desired format (PowerPoint, Excel, online dashboard) and share your campaign overviews in a few clicks. To make sure everything is on brand, our reports can be customized according to your preferences.

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Connect your online shop to boost your business

With our Shopify integration, you can easily streamline your workflow by directly connecting your online store with your Influencer Marketing Campaigns. Automatically generate and assign promo codes and track all the orders made in your store. Check at one glance how many orders and revenue your KOL has generated and download performance reports on the go.

Follow your social media evolution

It’s no secret that KOL marketing can be like magic for boosting your brand awareness — but how much do you really gain from it? Use our Followers Increase Feature to swiftly uncover the true impact of your KOL marketing campaigns on your Instagram brand account.

Which KOL mention led to a new follower? How do your followers fluctuate over a certain (campaign) time-frame? Where does most of your follower growth come from? Check out your dashboard and find out!

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FAQ

What are the four main objectives of an influencer marketing campaign?

An influencer marketing campaign can have several objectives: building brand awareness and visibility, increasing engagement on social media, conversion (sales, newsletter signups, free trials, etc.), or building your brand account community.

How do you measure effectiveness of an influencer campaign?

The success of KOL marketing is rooted in the audience’s relationship to the KOL. The KPIs — key performance indicators — relate to the quantity and quality of audience interactions, reach and, when sales are the campaign objective, sales tracking and conversions.

Below is the list of the most useful KPIs to consider when evaluating an influencer campaign :

Engagement
Engagement rate
Reach
Impressions
Views and plays
Followers increase
UGC (User Generated Content)
CPM

Campaign reporting and content collection: flick the switch to autopilot

Report's due? Don't stress!

One dashboard, all info

Raise your game with real time performance tracking

Automated reporting and content collection

Connect your online shop to boost your business

Follow your social media evolution

Top-Performing KOL Marketing campaigns is a breeze - talk to us to find out how.

FAQ