All the intel you need

TikTok and Instagram statisticsin one click

As nimble as powerful, our sidebar extension sums up the most important data, such as:

  • Engagement rate
  • Audience insights such as age, gender and location
  • Credibility Score: Are followers fake or real?
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Audiences: Keep your influencer roster legit

Thanks to the credibility score, you can also avoid some unpleasant surprises! If you had any doubts about the quality of a KOL’s audience, the credibility score confirms whether a profile has a suspicious number of fake followers.

Evaluating a profile on a scale from 0 to 100, you can make sure you only select creators who actually reach your audience.

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Save precious time in identifying KOLs’ profiles on TikTok and Instagram

New creators are constantly emerging and selecting the right influencer can be a complex task.

Our extension streamlines the process by providing accurate insights into an influencer’s interests and audience on TikTok, from demographic data to engagement.

FAQ

Which trends will define influencer marketing in 2024?

There are several key trends that will define influencer marketing in 2024, including: continuing strong growth of the market as a whole; a tougher regulatory environment for KOLs and their agents, brands, and social media platforms; greater focus on value propositions and authentic messaging in campaigns; and emerging platforms like TikTok and Twitch continuing to set a dynamic pace of creativity. For more detail, download Kolsquare’s Influencer Marketing Trends in 2024 report here.

Should I work with the most popular influencers for an awareness campaign?

Not necessarily. Just because an influencer has a massive amount of followers does not mean all those followers will see your piece of sponsored content. Before selecting influencers for an awareness campaign, make sure to clearly define your objectives. For example: are you looking to reach new targets to make them aware of your brand, or existing customers to let them know about a new product they might like? Once you’ve set your objectives, select influencers according to their audience’s interests and reachability, and level of audience overlap with other KOLs in your campaign (both key metrics offered by Kolsquare). Thorough analysis of KOL profiles and their audiences is key to the success of any influencer awareness campaign. 

Where can I find an influencer’s estimated prices?

Kolsquare suggests estimated prices for all profiles in its database based on market trends and the audience size. Prices are estimated for Instagram Reels, Posts and Stories, and TikTok and Facebook posts. You can also use our free KOLculator tool on our website to see estimated prices for Instagram Posts and Stories.

How can I find out an influencer’s engagement rate?

Easy! Just install Kolsquare’s Chrome Extension to instantly see the average engagement rate of a profile on TikTok or Instagram. You can also calculate an engagement rate for an individual post manually by taking the total number of engagements on a post (likes, comments, shares), dividing them by the profile’s total followers and multiplying by 100.