An influencer agency can benefit brands expanding into influencer marketing. An agency offers a hands-on approach and can optimise your influencer marketing strategy end-to-end.
While there are many advantages, agencies have limitations. The first is the cost. Influencer marketing has the potential to boost brand awareness and connect brands with target audiences, but a good ROI is necessary. Agencies' higher price points mean campaigns must make higher profits to achieve the same ROI.
One key benefit agencies offer for the higher cost is an in-depth knowledge of their sector. While this can be a positive, agencies are often limited to certain industries, platforms, and influencers. Due to this specialisation, brands must choose the agency they partner with carefully to ensure they have knowledge in their sector and the campaign has growth potential.
On the other hand, an influencer marketing platform like Kolsquare acts like an influencer marketing assistant. Whether you're looking for new influencers, those with a large following, or niche creators, platforms streamline your campaigns. They cut the time it takes to find collaborators and provide a single platform for managing partnerships at a lower cost.