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    Tech
    The 3 golden rules for influencer marketing on TikTokTikTok is the network of virality, engagement, but also a real tool for social listening at low cost - it's where trends can be born, at the whim of users. The network is becoming more than just a platform for Gen Z and is seeing its audience grow. 4 min
    Tech
    Data-Driven: the power of marketing data for brandsImplementing a data-driven strategy becomes vital if you want to outperform competitors and retain customers for the long-term by making better business decisions. Indeed, to avoid lower engagement rates, conversions and ultimately revenues, you must ensure that you are delivering the personalized experience through your influence marketing campaigns. Here is why…2 min
    Tech
    Influencer Marketing Platform Vs. Agency : which is best for your KOL marketing campaigns ?It's a fact. Over the last ten years, Influence Marketing has become one of the most powerful strategic levers for brand performance. And the figures bear this out, as its ROI per dollar invested is, on average, 6.5 dollars, and the budget devoted to it continues to increase. In a phase of growth and structuring, Influence Marketing is attracting more and more professionals from all sectors who are now fully integrating it into their communication strategies. Therefore, should you rely on an influencer marketing agency or internalise your campaigns through an influencer platform ? What are the concrete advantages of internalization? What are the costs involved? 5 min
    Tech
    7 Influencer Marketing Trends for 2023Quentin Bordage, Founding CEO of Kolsquare, shares his vision of the main trends that lie ahead for Influencer Marketing, the new digital El Dorado.3 min
    Tech
    Live Shopping and Social Selling: how to sell on social networks in 2021If you haven't yet integrated social selling into your marketing strategy, you're probably missing out on an important acquisition lever. But between stories, sponsored posts and live shopping, which has been booming since the Covid-19 crisis, you can sometimes get lost. Kolsquare guides you and offers you to discover social selling campaigns in the beauty sector that have hit the mark. 2 min
    #InfluenceForGood
    Kolsquare wins award for its campaign #InfluenceForGood4 min