The Influencer Marketing Blog

Recent posts
Tech
Marketing Influence: how to be inspired by your competitors to become number one?A platform that allows marketing and communication professionals to optimize their Marketing Influence campaigns from A to Z, Kolsquare allows brands to go further in their strategies. How to become number one when competitors are multiplying? We will answer you.6 min
Tech
Kolsquare (by Brand and Celebrities) announces the acquisition of EkklaKolsquare (by Brand and Celebrities), the marketing platform enabling marketers to optimize their Influencer Marketing campaigns from A to Z, has acquired Ekkla. Ekkla is a technology that facilitates the making of contracts between influencers and brands. This acquisition enhances Kolsquare’s offer and its leadership position in the Influence Market in France. Most of all, it signals a step forward into the transparency, professionalization and efficiency of partnerships in this booming market. 4 min
Tech
How Artificial Intelligence will transform Marketing InfluenceArtificial Intelligence, a tool at the heart of the Kolsquare platform, is the cornerstone of our business, which often benefits our customers. To better understand and assimilate all aspects of this technology, Marc Caillet, our Team Lead Data Science, let himself be approached by our many questions. 8 min
Tech
What are the prices for influencers? (2019) [Computer graphics]Marketing influence campaigns have never been more numerous than in recent months. Behind, the advertisements, sponsored posts and the many other devices put in place, what are the prices for influencers by network and by type of campaign?3 min
Tech
In times of false influencers, how can we protect ourselves?They multiply at lightning speed and deceive many brands. On social networks, fake influencers overshadow the authentic behaviours of K.O.L. How to recognize them and no longer get trapped? 7 min
Tech
Virtual influencers: how far will they go?This is a phenomenon that has been gaining momentum in recent months. The virtual influencers seem to be launching to overcome all borders and especially the "real influencers". But deep down, who are they really? Focus on a trend that is as intriguing as it is frightening. 5 min