The Influencer Marketing Blog

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Mathieu Thomé joins Kolsquare (by Brand and Celebrities) as Chief Revenue OfficerParis, 12 March 2019 – Kolsquare (by Brand and Celebrities) continues its forward impetus and confirms its desire to accelerate its growth by developing its range of influencer marketing solutions and preparing its international roll-out with the arrival of Mathieu Thomé as Chief Revenue Officer and member of the Executive Committee. 3 min
Tech
The 6 Key Trends of Influencer Marketing in 2019The Influencer marketing sector is booming, with new influencers, data, etc. 2019 promises to be a great year!3 min
Tech
WARNING Influence: Abuse of “fake” can be harmful for brandsTools to artificially gain followers or create engagement is raising concerns among brands and agencies.6 min
Tech
“Influence Marketing : A Matter of Trust” by Quentin BordageSince 2017, Influence Marketing is everywhere : advertisers, media, social networks…3 min
Tech
How much should influencers be paid?From a few hundred euros to several tens of thousands of pounds for a sponsored post: influencer rates vary enormously. How are rates set for influencer campaigns? How can you make sure you are paying a fair price for an influencer’s input?3 min
Tech
“Paid partnership with…”, #ad, #sponsored… Influencers and brands, don’t be ashamed anymore!As influencer marketing is the latest trend, being honest about your paid partnerships with influencers shouldn’t be anything to be ashamed of. But what about from a legal point of view? Let us explain.5 min