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The Influencer Marketing Blog

Recent posts
Tech
5 winning brand strategies on TikTokLooking for inspiration for your future Influence on the TikTok campaign? Here are 5 brand strategies that caught our eye. 5 min
Tech
Summer 2020 of Travel Influencers: What Will ChangeHow can you continue to exercise your profession in the current context when you are a travel influencer? 4 min
Tech
Supervision of child influencers labour: the new rulesOn 26 June, the Senate unanimously validated the bill n°2519 regulating the work of child influencers, which had already been approved by the National Assembly at the beginning of the year. This world legislative first led by the deputy Bruno Studer comes to frame a situation that until now was not subject to any rules. Why is it necessary to regulate child influencers and what are the rules provided by this new law? 4 min
Tech
Pride Month, Fighting Racism, Societal Issues: Influencers Have PowerJune is Pride Month, a worldwide movement in support of the LGBTQ+ community. It is also the #BlackLivesMatter movement, after the death of Georges Floyd following a police intervention. A month when the struggle is king, whether in the streets or on the networks. In 2020, more than ever, influencers show that they have, beyond their capacity to entertain, an immense power of prescription and an ability to take a stand and support causes. 4 min
Tech
Instagram launches « Reels » to create creative short videos"Réels" lands on Instagram with French users and thus offers the possibility to publish creative video content in the image of what is done on TikTok. 4 min
Tech
Influencer Marketing after the crisis: What will change?Will there be a before and after Covid-19 for the Influencer Marketing ? Our experts share with you their point of view. 4 min