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    Tech
    Pros and Cons of Influence MarketingAt Kolsquare we are very enthusiastic with the boom in Influencer Marketing. We are incredibly lucky to live in a generation where all human beings can become content creators in only one clic. It has never been so easy to share ideas, knowledge, expertise and opinions, and try to have an impact on the world. These kinds of initiatives work because they are based on trust, trust on the authenticity of those digital opinion leaders. It’s unlimited, everyone is a KOL today. Even animals or virtual entities like avatars.4 min
    Tech
    How to improve your engagement rate on TikTok?TikTok is undoubtedly the social network of the moment. With more than a billion active users each month, the video-sharing application has become a real phenomenon among the under-25s, who make up nearly 60% of its audience. However, with the constant influx of new content, it's never been harder to get on TikTok. One of the best ways to grow your account is to develop a good engagement rate so that the algorithm can help you gain visibility. 5 min
    Tech
    Live Audio Rooms: is Facebook announcing its return to the forefront of the podcast scene?Just like the success of video driven by YouTube, audio is now experiencing a spectacular boom. A major trend since the first lock-down, this format has never been so much in the news and it's not about to stop.5 min
    Tech
    Transparency, a key issue for Influence MarketingThe last few years have marked an unprecedented turning point for influencers: they have gone from being creators of fun and entertaining content to being knowledgeable professionals. The financial manna they represent for brands is no longer in question and has led to the multiplication of the number of influencers, some having detected the lure of profit with the purchase of "fake followers". 5 min
    Tech
    Instagram engagement rate: definition, calculation and tips to boost itAfter a frantic hunt for followers, the trend on Instagram in recent years has been to know how to capture and retain an audience through engaging content. Engaging content is content that makes people react. The problem is that the larger the community, the more difficult it is to maintain a good engagement rate. However, it is this same rate of engagement that is taken into account in the Instagram algorithm and allows you to gain visibility.5 min
    Tech
    3 reasons why you need to develop an in-house Influence Marketing expertiseWe can’t deny it. With 9 out of 10 marketers considering Influence Marketing to be effective*, this lever has become one of the most strategic marketing and communication pillars for brands. After having grasped its contours, many professionals are now moving up a gear and opting to bring it in-house. But what does this really mean? What are the advantages of developing your Influence expertise in-house? Find out in this article. 5 min