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    Social media
    TikTok Kitchen: Tiktok goes into the restaurant businessAfter the "foodies" on Instagram or Pinterest, it is on Tiktok that the food sector is experiencing a new resounding success! Following the pandemic and particularly the confinements, the KOLs (Key Opinion Leaders) food have exploded in 2021 on the platform and everything leads us to believe that it is not ready to stop in 2022. Watch out for the heat!5 min
    Tech
    EBG Webconference – What are the right Influencer Marketing KPIs for your Social Media strategy?Measuring the impact of influencer marketing is complex but essential, given the power of this acquisition and awareness lever. Brands have understood this and now tend to harmonise the performance indicators of their influencer marketing campaigns, in a quantitative but also qualitative ROI approach. The EBG Webconference on the theme of "Influencer marketing KPIs'' features the testimonials of 3 experts in the sector (Club Med, Groupe Bel and Kolsquare) and sheds light on the definition of these KPIs.6 min
    #InfluenceForGood
    Influencers become definitely committed in 2022It's not new, influencers are more and more involved in different causes. Kolsquare was the first market player to use the term "responsible influence". This 2021 awareness will continue into 2022. Politics, global warming, cyber-harassment: influencers no longer hesitate to speak out and get their messages across to their communities - and even more so - to defend the causes they care about!6 min
    Social media
    How to master Influencer Marketing b2B on LinkedInWhen we talk about influencer marketing, we spontaneously think of Instagram, Youtube or TikTok, but rarely of Linkedin. However, the professional network should not be put aside in your Influencer Marketing campaigns in 2022. More and more players, especially in the B2B sector, are using this social network to set up their Influencer projects because it offers many advantages that are not necessarily found everywhere else. We explain why!5 min
    Tech
    Reach, the key KPI for your Influencer Marketing campaignsAmong the various KPIs that can be analysed in the context of an Influencer Marketing campaign, reach occupies an important place. A central measure, reach provides valuable information about the health of an account. Reach on social networks is a good measure to evaluate the success of individual publications as well as the performance of Influencer Marketing campaigns. We explain why reach is a goldmine that should not be overlooked when analysing your campaigns!6 min
    Social media
    Overview of the new social networking features that you absolutely must know and master in 2022!It's not new, everything is moving very fast on social networks, so much so that it is sometimes possible to get lost among all the new features that keep popping up. At the beginning of 2022 we decided to take a look at the new features developed recently by social platforms. We've condensed them here for you. Here we go.5 min