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    Tech
    Using data to measure the ROI of influencer marketingBrands know that data is essential for influencer marketing. The performance of influencer marketing depends greatly on the relevance of the KOLs selected for a campaign. Data is therefore essential to build new campaigns and measure their success - but also to offer consumers content that is relevant to them.4 min
    Tech
    How to use your semantic universe to target your influencers and create relevant content!The world of internet search has changed to become conversational. In the search bar, users now write as they think. Perhaps you've already asked Google "singer clip with silver soles" to find that pair of shoes you've been longing for in a few clicks? At the same time, the RGPD obliges advertisers to dispense with personal data to address their ads. 5 min
    Tech
    Instagram Reels or TikTok: which is best for your brand?In the world of social networks, 2021 is undoubtedly marked by the rise of a format that is increasingly displayed on our screens: short, creative and viral videos. This strong trend has been accelerating since the first lock-down, a period during which users have needed entertaining content more than ever. Two behemoths are now battling it out in the ring: Instagram with its Reels format, and TikTok. Which one will you choose?5 min
    Tech
    Influence Marketing on Twitch : a fast growing platformTwitch is definitely on a roll. In an unprecedented health and economic context, the streaming platform has been able to find and renew its audience, attracting more and more brands who want to invest their Influence Marketing campaigns there. But what are the secrets of the platform that is climbing many rungs of the ladder? What are its key features? What forms can brands imagine for their next Influence projects? The time has come to dive into the deep end of the platform that has nothing to envy its social neighbours.7 min
    Tech
    Influence marketing Best Practices by PimkieIf there is one brand that has managed to relaunch itself thanks to the lever of influence marketing, it is the French ready-to-wear brand Pimkie. Kolsquare, Pimkie’s partner for their influence marketing campaigns, meets Emilie Cuenot, social media and influence manager at Pimkie, who shares her best practices in terms of influence and KOL marketing. 4 min
    Tech
    Affiliate marketing in the beauty sector: a lever for Influencer MarketingInfluencers are making ideal affiliate marketers: they own a custom-made audience willing to make purchases of suitable items. Brands are fully aware of this growth lever, and that’s why they use more and more influencers for their affiliate campaigns. Let’s have a look at the different ways to power up affiliate marketing with influencers, keeping in mind that trust and authenticity are the keys. 4 min