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  • The Influencer Marketing Blog

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    #InfluenceForGood
    Kolsquare wins award for its campaign #InfluenceForGood4 min
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    Kolsquare and Affilae start a partnership to address the challenges of measuring the Influencer Marketing and Affiliate campaigns performanceKolsquare continues to expand its offer to brands and agencies by partnering with the Affilae affiliation, tracking and acquisition software. This partnership is designed to help brands further refine the performance measurement of their Influencer Marketing campaigns. 4 min
    Tech
    Clubhouse is the new podcastThe name is on everyone's lips; it is the topic of every conversation and at the heart of every debate. Yes, it is the new favorite application of every startup entrepreneur directly imported from Silicon Valley and only available on iPhone: Clubhouse. Have you ever heard of this revolutionary app? If not, do not panic; everything you need to know is in this article. Enjoy and tell us what you think about it. 4 min
    Tech
    [INTERVIEW] Véronique Pican (IAB): « Working together will enable us to lead to standardisation of the Influencer Marketing »As the leader of the TaskForce of IAB (Interactive Advertising Bureau), whose primary objective is to harmonise practices in the Influencer Marketing market in order to better manage them, Kolsquare today gives the floor to Véronique Pican, Vice President of IAB, to discuss the evolution, measurement, and standardisation of this growing market. 4 min
    #InfluenceForGood
    #1Month1InfluenceForGood : Inspirational campaign on period dignity causes much ink to flowTwo days before Christmas, French influencer Louise Aubéry aka @mybetterself, via Instagram and a health insurance company created a buzz on menstrual inequity. Did you miss the campaign? No worries, here is everything you should know about it. 4 min
    Tech
    [INTERVIEW] Verisure x Kolsquare: « Social media has become the company’s heartbeat over time »Performance assessment, influencers' profiles identification , long-term relationships,... Anne-Charlotte Meistelman, Social Media Manager & Influence at Verisure discussed with Kolsquare on the brand's relationship with Influencer Marketing and its internal management throughout 2020. Focus. 4 min