The combined power of data and social media at your fingertips à portée de clics

Call them Key Opinion Leaders, Content Creators or Social Media Influencers — fact is, these folks hold the power to engage with your target audience in the most authentic, inspiring and impactful way.

Kolsquare incorporates the latest developments in Artificial Intelligence and Machine Learning technologies to offer a huge data-base of quality, vetted KOLs, and a sleek array of functions and features.

Identify influencers that truly gel with your brand.

Finding influencers who are a perfect match for your brand, products, and goals can sometimes be like looking for a needle in a haystack. Kolsquare simplifies this quest and helps you find your rare pearls in a few minutes, thanks to the use of Big Data, sophisticated search algorithms and an intuitive interface.

Our semantic search engine enables you to seamlessly navigate through unlimited influencer profiles and content. Utilize keywords, hashtags, mentions, and emojis, along with a variety of customizable filters and comprehensive audience insights. In essence, everything crucial for launching a successful Influencer Marketing campaign!

Manage your campaigns and relationships with influencers comfortably in one place

Building a strong brand can be hard work. Staying on top of your influencer marketing campaigns shouldn’t — that’s why our collaborative platform gets things neatly organized without switching between tools and teams.

Kolsquare integrates a comprehensive IRM (Influencer Relationship Management) tool that combines every component of a successful influencer marketing program - from outreach and a campaign creation to the performance tracking in real time.

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Save time creating reports while optimizing your performance in real time

Sharing the fruit of your labors with your team members can be extremely rewarding. Creating reports… a little less so. 

Our integrated reporting system significantly reduces the time and effort you put into generating influencer marketing campaign reports. Kolsquare handles data and content collection, analysis, visualization, and distribution  automatically, making sure nothing and no one is left out of the loop..

Always stay a few steps ahead of your competitor

Our Listening tool allows you to track your competitors’ every move and keep a close eye on their influencer marketing game plan. Just select the most important brands in your competitive field to gain valuable insights that will ensure you're always in the lead!

You can also compare the performance of your own brand and see where you stay in terms of share of voice, volume of KOLs activated, media value, and much more.

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Ready to move yourInfluence Marketing
to the next level?

Our team of experts can't wait to show you our platform in action. And to discuss your needs and goals with you.

FAQ

What does audience deliverability mean?

Audience deliverability in influencer marketing refers to the extent to which an influencer's content successfully reaches and engages their intended target audience. It's a measure of how effectively the influencer is able to deliver their message to the people who are most relevant and valuable to the brand they are collaborating with. 

Audience deliverability encompasses several factors, including the influencer's content alignment with the audience's interests, the engagement levels (likes, comments, shares), the demographic relevance of the followers, and the overall impact on brand awareness and conversions within that audience segment.

What’s more, users who follow a large amount of accounts are less likely to be exposed to a post or story and vice-versa. KOLs with audiences that are predominantly composed of users following 500 accounts or less are thus more likely to reach a high number of people within their community. 

How to Choose an Influencer Marketing Platform?

In a nutshell, an influencer marketing platform should make your life easier. 

Influencer marketing on social media is underpinned by data. Lots of it. With the availability of different data metrics set to expand in line with developments in technology, being able to select the most relevant data and analyze it according to your needs and objectives is the key to success. 

At Kolsquare, we’ve designed the most intuitive, user-friendly platform on the market. Our simple UX/UI has an attractive design that injects a healthy dose of fun and ease into what would otherwise be fairly mundane tasks.  

Kolsquare not only aggregates the latest KOL and campaign content and data in real time, but offers automated, downloadable and customized reporting that is sure to impress the boss.   

Kolsquare also offers integration with various CRMs and with e-commerce platform Shopify — including promo code tracking links generation — to capture multiple sources of marketing data and provide the most accurate reporting on the market. 

Finally, for brands who are successfully working with an agency for influencer marketing, investing in Kolsquare offers the flexibility of a two-pronged strategy that might see on-going campaigns run in-house, while leaving big, one-shot campaigns that combine traditional marketing elements to the agency. 

How can Kolsquare help my brand activate a micro-influencer strategy?

With costs on the rise, and the services of macro and top influencers monopolized by the biggest brands (if they are not launching brands of their own), leveraging a high volume of nano- and micro-influencers is today the go-to strategy of digital brands everywhere.

Good quality nano- and micro-influencers generally have healthy engagement rates and stronger loyalty from their communities. They are seen as more relatable, and more authentic, than larger profiles of whom audiences are becoming increasingly skeptical and for whom performance is less reliable than it was. 

Leveraging a high volume of micro influencers can help brands to achieve a larger share of voice compared to their competitors, in the first instance. 

The more KOLs brands activate, the more talk about the brand that is generated organically. More talk equals more awareness among other influencers who may then approach the brand in search of mutually beneficial partnerships.

BUT the more influencers activated, the more content delivered and the more resources you’ll need to manage them. 

If the idea of enacting such a strategy seems intimidating and resource intensive, with the help of Koslquare, it doesn’t have to be.

Not only does the platform help you to quickly and easily find, analyze and contact (en masse if need be) the right influencers for your brand, but it collects and collates all relevant reporting data and content in one place. 

Such a tool means bringing influencer marketing in-house becomes a cost-effective proposition. It also offers teams the opportunity to cultivate personal relationships with KOLs that will benefit the brand over the long term.

Instagram, TikTok or YouTube? How does Kolsquare help create customized influencer marketing strategies for different platforms?

A massive 4.76 billion people — or 60% of the global population — use social media, spending an average 2.31 hrs on social platforms each day. That’s a massive potential audience for your brand messaging and influencer campaigns, and key to success is knowing who that audience is, where they are, and what kind of messaging they are open to.  

It’s also worth noting that your audience is likely present on multiple platforms;  Facebook is the world’s most used social media platform with some 3bn MAUs, but did you know that just 0.6% of its users are unique to the platform? Over at Meta stablemate Instagram, that figure is reduced to 0.2%, while at ByteDance’s TikTok, just 0.1% of its 1bn+ users are unique to the platform. 

What does this mean for your influencer campaigns? Simply put, it means understanding the specificities of each platform, why people visit them, and what they each offer in terms of message customization. 

To this end, Kolsquare’s catalog includes all KOLs with 5K+ followers on Instagram, Facebook, YouTube, TikTok, and X (formerly Twitter), and offers comprehensive audience data for KOLs on each of the platforms where they have accounts, including follower gains and declines, engagement rates, and content. 

Access to, and analysis of, this data is invaluable when negotiating and co-creating content plans with your KOLs, ensuring that each piece of content has the right message for the target audience targeted. 

But wait, there’s more! Kolsquare also now offers the ability to analyze the audience overlap amongst a pool of KOLs on Instagram. This information can help you when deciding whether or not to prioritize reach over frequency in messaging. Greater visibility over audience demographics and interests goes a long way to delivering better results and higher campaign ROI.   

In what other ways will Kolsquare’s Influencer Marketing Platform be beneficial to my strategy?

We might end up sounding like your Mom here, but if you’re going to do something, you might as well do it properly, right? 

When it comes to Influencer Marketing, there are no half measures. (Well, not unless you want to go viral for all the wrong reasons, that is.) This means you have to do it all —  KOL and audience analysis, emailing and communication, briefing, product gifting, contract negotiations, campaign and conversion analysis and reporting, etc. — and you have to do it well. 

Kolsquare is a comprehensive Influencer Relationship Management (IRM) tool that enables you — and your team — to do exactly that, all in one place. Import your existing KOL database, and use the Gmail integration and fully-equipped influencer address book features, including notes, favorites, etc., to keep track of all information and communications relating to your favorite KOLs.    

Instantly download campaign reports, personalized with your company logo, for impressive presentations to superiors and clients. 

We could go on, but by now, you’ve hopefully understood all the benefits Kolsquare’s data-driven Influencer Marketing Platform can bring to your business. To see how the platform works IRL, book a demo with one of our influence experts today!

Agency or Platform ?

Finally, for brands that work successfully with an agency for influencer marketing, investing in the Kolsquare influencer platform offers the flexibility of a two-pronged strategy that could see ongoing campaigns run in-house, while leaving large, one-off campaigns that combine traditional marketing elements to the agency.

Why should you invest in an influencer marketing platform?

Long gone are the days when influencer marketing was perceived as a side-hustle for PR interns and not taken seriously. With over 4.5 billion social media users worldwide, creator and KOL marketing has become an integral part of a contemporary brand and sales strategy, and even the most skeptical acknowledge its efficiency to drive brand awareness in an authentic and scalable way. 

For the smallest brands and grass-roots projects to global players — there are many reasons why data-driven influencer marketing is an incredibly powerful tool to grow successful businesses.