Benchmark concurrentiel

Benchmark your performance in the Influencer Marketing Top League

See where your brand stands and uncover actionable insights to become and stay the champion in your industry.

Our competitor listening module allows you to create custom dashboards to track different brands and follow their influencer marketing evolution over time. 

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Detailed measurement, custom filters

Analyze share of voice by EMV, audience size and engagement, and see the volume of KOLs and communities activated through easy-to-read graphs.

You also have the possibility to set your dashboard to a specific country to track only the geographical zone you’re working in and keep your analysis unbiased.

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We can show you how to find the right influencers to leverage your brand!

Our expert team is happy to show you our software in action and talk through your individual needs and aspirations.

FAQ

What are the five strengths of conducting a competitive analysis in marketing?
  • Identifying Opportunities: Analyzing your competitors' influencer strategies can unveil market opportunities previously overlooked, enabling you to approach customers in innovative ways. This exploration helps discover untapped niches or specific audiences beneficial to your brand.
  • Learning from Best Practices: Observing your competitors' successful approaches unveils their strengths and offers insights into learning from their achievements and errors. Embrace and adapt their successful strategies while avoiding repeating their mistakes.
  • Enhancing Your Strategy: Understanding how influencers integrate into your competitors' strategies allows for the improvement and refinement of your own influencer engagement strategies.
  • Brand Differentiation: Examining your competitors' influencer marketing efforts empowers you to differentiate your brand and stand out in the market.
  • Resource Optimization: Understanding your competitors' strategies aids in the efficient allocation of resources, enabling a focus on the most effective practices within your sector or niche.
What’s the most effective way of conducting a competitor analysis for social media marketing?


Get Kolsquare’s Listening module! Seriously! Kolsquare’s competitive mapping tool offers a comprehensive data set specific to influencer marketing, enabling you to zero in on what’s happening in your marketplace and not get distracted by incidentals happening elsewhere. So what are you waiting for? 

How can you conduct a competitive analysis?

Connect to the Kolsquare Listening module, and enter the brands whose strategy you want to monitor in social networks and you will get all the data on their performance and market share in real time: the most important metrics, influencers to work with, significant results... It's the most comprehensive competitive analysis, in real time and in just a few clicks.

Why do I need to map my competitors’ influencer marketing campaigns?

Thorough analysis of your competitors’ influencer marketing activities  enables you to understand their strengths and weaknesses, and identify strategic areas where your own brand can improve its performance. Information gleaned from competitive mapping serves to inform your strategy on everything from the choice of influencer, the best content format, the right times and channels to publish. The more data you collect and the more you know about your competitive environment, the better decisions you’ll make, leading to stronger performance over the long term. 

What is a social listening tool?


A social listening tool such as the Listening module available in Kolsquare, allows you to track your competitors’ activities on social media across a wide variety of metrics. Kolsquare’s listening tool, for example, enables you to see how many KOLs competing brands are activating and who they are, the time periods they’re most active, and what types of content is successful with audiences. That’s just to start; Kolsquare’s listening tool also enables you to analyze data on a global level, or specifically in your geographic location, and to see your share of voice in the market.   

What is a competitive analysis?

A competitive analysis is a systematic process aimed at evaluating and understanding competition within a specific industry or market. It involves a detailed examination of companies, products, services, strengths, weaknesses, and strategies of both direct and indirect competitors to gather valuable insights for making informed business decisions.

Here are the key steps involved in a competitive analysis:

  1. Identifying Competitors: The initial step is identifying entities operating within the same sector or market as your business. This may encompass direct competitors (those offering similar products or services) and indirect competitors (those who may indirectly impact your business).
  2. Data Collection: Once competitors are identified, gathering relevant data about each of them is crucial. This can include information about their products, pricing, market share, customer base, reputation, history, production capacity, etc.
  3. Analyzing Strengths and Weaknesses: By examining the collected data, you can pinpoint the strengths and weaknesses of each competitor. What are their competitive advantages? Where are their vulnerabilities? What are their key resources?
  4. Evaluating Strategies: It's important to analyze your competitors' strategies. How do they position themselves in the market? What are their marketing and sales tactics? How do they manage customer relationships? What are their short and long-term goals?
  5. Identifying Opportunities and Threats: By combining information on competitors' strengths, weaknesses, and strategies, you can pinpoint opportunities and threats for your own business. This helps in adjusting your strategy and making informed decisions to remain competitive.
  6. Regular Updates: A competitive analysis isn't static. Market conditions and competitors' actions evolve over time. Thus, it's crucial to regularly update your analysis to stay informed about the latest developments.

A well-executed competitive analysis aids in making informed strategic decisions, identifying growth opportunities, and anticipating potential threats to your business. It is particularly vital in staying competitive in an ever-evolving business environment.