Partnering with local influencers can significantly enhance brand visibility and engagement within your community. Yet, identifying the right influencers for collaboration can be daunting when there are so many creators. It's not just about follower counts; understanding the demographics of an influencer's audience and assessing deeper metrics is crucial for a successful campaign.
That’s why we've collected insights on 10 of the most popular influencers in Manchester. We go beyond surface-level metrics to provide data such as engagement rates, audience credibility, and earned media value that enable you to make informed decisions and cultivate meaningful partnerships that resonate with your target audience.
We've selected the most valuable data from Kolsquare's extensive influencer platform, which is packed with insights about every influencer with more than 5,000 followers on major social media platforms like Instagram, TikTok, YouTube, Facebook, and Snapchat.
Our rankings are based on the essential metrics you need to evaluate influencers for potential collaborations, including:
For this article, we've filtered our database to spotlight UK-based creators with at least 5% of their audience in Manchester.
Here's our list of 10 Manchester social media creators. Each creator offers something different in terms of follower count, platform, and content style. For example, while one creator may have a large follower count, another may have a smaller yet highly engaged audience.
While the numbers are key, it's vital to pick influencers who align with your brand's style and target audience.
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Jordanna Ticia is a vibrant and personable content creator, specialising in makeup looks and tutorials. Drawing from her background as a professional makeup artist, her content reflects both expertise and creativity. With approximately 25K followers in Manchester alone, Ticia has a credible and engaged audience, making her a valuable influencer for collaborations within the local community.
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Naomi Clarke is a well-known influencer whose content centres around hairstyling, specifically the highly popular blowout hairstyle. She is a professional hairdresser and owns a salon, SUL, in Prestwich. Alongside her hair-focused content, Clarke also creates happy, bubbly, family-oriented content with her young son. Combining these two types of content, Clarke has developed a substantial number of highly engaged followers on TikTok.
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Henry Moores is a creator who posts videos and photos of his travels walking across the world. He features people from all lifestyles in his content and often posts to raise money for charity. Due to his highly relatable and honest content style, Moores has a very credible and engaged audience.
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Ellen Brockbank is a fashion blogger who posts content featuring her androgynous, casual, and minimalist style. She also complements her fashion posts with lifestyle updates, such as her passion for running and travelling. Her content has developed an active Instagram following.
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Poppy Babylis, a plus-sized model and influencer, captivates her highly engaged Instagram audience with elegant fashion content, showcasing eveningwear, casual styles, and swimwear. With appearances at London Fashion Week and a commitment to spreading body positivity, she offers a powerful platform for brands seeking to connect with diverse and inclusive communities.
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Sophie Brown is a creator with a highly engaged and credible audience on Instagram. She is also popular in her local community, with over 25K followers in Manchester. That's no surprise as she often posts content about her life in Manchester, sharing fashion looks in popular spots. Brown is also a presenter at the Cheltenham Races and has a podcast.
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Matt Jeffreys is a personal trainer focused on helping people achieve weight loss goals. He takes an ethical and no-nonsense approach that shuns food shaming. He has a credible audience and resides in Manchester.
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Jadee Monique, originally from Scotland but now living in Manchester, is a professional dancer who has gained popularity by creating contemporary dances to popular songs. Her audience is credible and highly engaged when she posts short videos on Instagram.
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Simon Booth has around 20K followers in the Manchester area. His audience is also highly credible and targeted as a professional personal trainer and media coach. Booth's content is designed to help personal trainers grow their businesses through social media.
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Faye Ellaby's audience is deeply engaged with her content. Her posts showcase an alternative style, often popular in Manchester. She refers to herself as "a shoe hoarder, dress lover & bookworm."
Naomi Clarke, Poppy Babylis, and Jordanna Ticia are all beauty influencers in Manchester.
Sophie Brown is the most popular influencer with Manchester audiences, with over 25K of her followers in the area.
Many reality TV stars, like Molly-Mae Hague, have a following in Manchester. However, David Beckham is the most followed person in the UK.
Influencers specialise in different areas: Some might focus on fashion, food, travel, sports, or entertainment. Therefore, the "best" influencer depends on your brand's niche.
Just like picking the best male influencer, the best female influencer in Manchester will depend on your brand. Consider your niche and target audience.
Other influencers we didn’t include on our list include Onyi Moss and Olivia Burton.
Many of the creators on our list have over 100K followers on Instagram. The most popular Instagram creator is Naomi Clarke, with 266K Instagram followers.
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