Manchester influencers can significantly enhance brand visibility and engagement within the local community. But identifying the right influencers for collaboration can be daunting.
That’s why we've collected insights on 10 of the most popular influencers in Manchester. We go beyond surface-level metrics to provide data on engagement rates, audience credibility, demographics, and earned media value (EMV), enabling you to make informed decisions and cultivate meaningful partnerships that resonate with your target audience.
We've selected the most valuable data from Kolsquare's extensive influencer platform, which provides insights on influencers with more than 5,000 followers across major social media platforms, including Instagram, TikTok, YouTube, Facebook, and Snapchat.
Our rankings are based on the essential metrics you need to evaluate influencers for potential collaborations, including:
For this article, we've filtered our database to spotlight UK-based creators with at least 5% of their audience in the Manchester area.
Here's our list of 10 Manchester social media creators. Each creator offers something different in terms of follower count, platform, and content style. For example, while one creator may have a large follower count, another may have a smaller yet highly engaged audience.
While the numbers are key, it's vital to pick influencers who align with your brand's style and target audience.
Here's our list of 10 Manchester social media creators. Each creator offers something different in terms of audience demographics, platforms, and content style.
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Beauty influencer, makeup artist, and businesswoman, Jordana Ticia, is an expert in all things beauty. With approximately 22K Instagram followers in Manchester alone, Ticia has a significant presence in the local community.
Almost all (95%) of Ticia's audience is female, and she mentions Manchester brands, such as Mars the Label. She often features her makeup brand, Jordana Ticia Cosmetics.
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Naomi Clarke is a well-known Manchester creator whose content covers all things blow-drying. As a professional hairdresser and salon owner who has styled blowouts for over a decade, she's a certified expert in the hairstyle.
Alongside hair content, Clarke also shares family-oriented content with her young son. By combining these two content types, Clarke has built a substantial following on Instagram and TikTok. Most of her audience (95%) is women, and she frequently mentions haircare brands such as GHD and Kerastase.
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Henry Moore built his following by sharing videos and photos while walking across the world. He features people from all walks of life and often creates content to raise money for charity.
Over the past few months, he has focused on challenges, often offering followers cash prizes for finding him in secret locations.
Moore mentions brands such as JustGiving and National Express. His audience is evenly split between men and women, and over half of his followers are aged between 18 and 24.
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Ellen Brockbank is a fashion blogger who posts a mix of androgynous, casual, and minimalist looks. Alongside fashion looks, she shares lifestyle, running and travel content.
Brockbank's Instagram followers are mostly women, and she regularly mentions fashion companies such as Adidas, END, and ASOS.
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Josh Kerr travels the world attending music festivals, trying local cuisines, and diving into new sports. He also sets challenges for himself in his content. A recent example is driving to the Arctic Circle.
On TikTok, 68% of Kerr's audience is male. On Instagram, however, the majority (60%) are female. He mentions a mix of brands, including Moju drinks and Gear4Music.
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Sophie Brown is a creator with an engaged and credible audience on Instagram. She is also popular in her local community, with over 25K followers in the Manchester area. That's no surprise, as she often posts content about her life in Manchester, sharing fashion looks at popular local spots.
Brown is also a presenter at the Cheltenham Races and has a second Instagram account, @sophsbigeats, where she shares food content. On her main account, Brown has recently mentioned Asos, Dyson, and Vinted.
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Matt Jeffreys is a personal trainer focused on helping people achieve their weight loss goals. He takes an ethical, no-nonsense approach to fitness that avoids shaming and encourages sensible diets over fads.
Jeffreys has a credible audience that is also highly engaged on TikTok. On both platforms, his audience is relatively evenly split between men and women.
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Jadee Monique, originally from Scotland but now living in Manchester, is a professional dancer who has gained popularity by creating contemporary dances to popular songs. Her audience is credible and highly engaged on Instagram.
Most (79%) of Monique's followers are women, and most are aged between 18 and 34. She recently mentioned brands such as Asos, Red Bull, and Adidas.
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Simon Booth creates content to help brands grow their businesses through social media. He shares regular content on the subject and claims to have built a "7 figure personal brand".
Booth has around 20K followers in the Manchester area. His audience is highly credible, and most of his followers are aged between 25 and 44.
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Faye Ellaby refers to herself as "a shoe hoarder, dress lover & bookworm." Her posts showcase an alternative style that's popular in Manchester, and her content often features the city centre.
Ellaby's audience is engaged with her content. The vast majority (93%) of her followers are women, mostly Millennials and Gen Z. She has recently collaborated with Barbour and Manchester's Bee Network transport system.
Naomi Clarke, Poppy Babylis, and Jordanna Ticia are all beauty influencers in Manchester.
Sophie Brown is the most popular influencer with Manchester audiences, with over 25K followers in the area.
Many reality TV stars, like Molly-Mae Hague, have a following in Manchester. However, David Beckham is the most followed person in the UK.
Influencers specialise in different areas: Some might focus on fashion, food, travel, sports, or entertainment. Therefore, the "best" influencer depends on your brand's niche.
Just like picking the best male influencer, the best female influencer in Manchester will depend on your brand. Consider your niche and target audience.
Other influencers we didn’t include on our list include Onyi Moss and Olivia Burton.
Many of the creators on our list have over 100K followers on Instagram. The most popular Instagram creator is Naomi Clarke, with 266K Instagram followers.
Micro and nano-influencers are more popular than ever for influencer campaigns because they tend to have smaller, more engaged communities and niche content.
Smaller creators with audiences in the Manchester area include:
Famous YouTubers based in Manchester include:
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