What does the future influencer look like?

Get into the Influencer Marketing's Latest Trends.
#influencermarketing
3 min

Recevez chaque semaine ce qu’il ne fallait pas rater dans le secteur de l’Influence Marketing en vous inscrivant ici ! ✉️

What does the future influencer look like?

influencers of the future
Influencer marketing is a huge industry and is almost synonymous with the platforms it appears on. However, given its rapid growth and a recent marked change in consumer attitudes to social media, how will influencer marketing evolve? Here are four possible scenarios…

Le merchandising, le nouveau filon des influenceurs

merchandising filon
Pour concrétiser un rêve de gosse ou sécuriser un business un peu trop dépendant du nombre de vues sur Youtube, de plus en plus d’influenceurs apposent leur griffe sur des produits de beauté, tee-shirts ou goodies en tous genres…

Why marketers need to get more creative with influencer marketing

why marketers need
It is my contention that brands and agencies have always looked at influencer marketing incorrectly. So far, marketers have considered people with a large following as an influencer. Influence has been equated to reach rather than authority on a subject…

Study: How much influence do online influencers have?

A new study reveals the actual impact of online influencers on consumer spend. According to the 2019 Influencer Marketing Survey from Rakuten Marketing, online influencers have real effect on U.S. consumer purchase decisions, with men as an unlikely target audience…

Instagram beats YouTube as top influencer platform as brands see rewards for better disclosure

Instagram has topped YouTube as the number one platform for influencer content – with brands heeding consumer interest and moving towards ‘honest disclosure’ of partnerships. That’s according to new research from Rakuten Marketing…

Opinion | L'avènement du smart marketing !

L’intelligence serait partout et on en aurait encore plus besoin aujourd’hui qu’auparavant. Rassurons-nous, il ne s’agit pas de l’intelligence humaine, non…

Periscope Launches Increased Action Against Fake Engagement and Activity

With influencer marketing becoming more prominent, the onus is being put onto social platforms to better police fake engagement and interaction, in order to demonstrate actual user activity…

La semaine des réseaux sociaux en 5 actus business

Nouvelles fonctionnalités, nouveaux formats, nouvelles études ou nouvelles sources de monétisation… Chaque jour, l’actualité des réseaux sociaux est riche. Pour se repérer dans ce flot d’innovations, Stratégies décrypte les annonces les plus importantes…

Wielding influence: the pros and pitfalls of paid content

I wouldn’t say it’s hard work, it’s fun. But we were getting about an hour of sleep a night,’ says Instagrammer Byron Langley…