Over the past seven years, TikTok has become one of the most popular apps among younger generations around the world with more than 1.051 billion users by 2023. The app's logo is an essential part of its brand identity and has contributed to TikTok's success. But what makes the logo so meaningful and recognizable? Below, we'll give you more details about the history of the TikTok logo and discuss why a logo is so important to a brand's identity.
Before this short video platform with background music became known and popularized internationally as TikTok, the Chinese company ByteDance launched the video app with the original name “A.me”, which was renamed Douyin (抖音) just three months later. By 2017, the Douyin app was already available outside China under the name TikTok. That same year, ByteDance acquired “Musical.ly” from Alex Zhu and Luyu Yang, a similar short video app based in Shanghai with a U.S. branch in Santa Monica, California, and was thus able to expand TikTok’s reach to the United States.
Back in 2016, the now-familiar logo was created by an unknown designer and has remained unchanged since its launch and expansion, except for minor aesthetic tweaks. Since time immemorial, the TikTok insignia has been black on a white background, or white on a black background, with cyan and fuchsia color accents to create the illusion of movement. The author of the logo must have been passionate about rock concerts, so it is assumed that he was inspired by the electrifying atmosphere of a concert stage.
The font used in the lettering of the TikTok logo was originally a simple sans serif with angular corners. In 2018, the brand revamped the font and created the TikTok word mark, which is still in use today. This version of the word mark is more aesthetically connected to the glyph, with a similar cyan and fuchsia effect on the “o”.
If you want to learn more about short video platforms in China read on Kolsquare’s blog: Douyin vs TikTok: What are the differences between the two Chinese platforms?
As mentioned above, a live concert served as the inspiration for the social network’s now iconic logo. The excitement and anticipation of a live band performance is expressed in the black background of the logo.
The 2D musical eighth note in the TikTok logo represents the platform’s focus on music and art, while the electronic ripple effect, which stands out against the black background like flashing lights at a concert, represents the technological and innovative nature of the app. Overall, the designer wanted the TikTok logo to be distinctive and consistent with the user experience in the app.
Those who have read this article carefully also know that the original name of TikTok’s word mark was “Douyin,” which translates to “trembling sound” or “trembling music.” This tremolo effect is again reflected in the logo while the musical note can also be read as a lowercase “d” to recall the app’s former (romanized) name. In 2023, the TikTok badge has undoubtedly become one of the most recognizable and iconic logos in the world of social networking.
There are a few websites that allow you to download the TikTok logo as PNG. Just google “download png tiktok label,” but make sure they have transparent backgrounds. Also note that any video you create, edit, and post on the app will have the TikTok logo, which other platforms don’t really like . Instagram’s algorithm, for example, will rate TikTok videos posted as Reels lower because the app, which is owned by Meta, naturally doesn’t want to promote the competition. Read also:
While many large companies go through extensive rebrandings after their initial success, it was clear to the designers of the TikTok logo that they did not need to make any adjustments. The logo worked well for them amidst TikTok’s audience from the start because overall the logo’s design and symbolism effectively convey the platform’s values: creativity, innovation, and entertainment. The logo has become an important part of TikTok’s brand identity and has contributed to the app’s great success and popularity among users.
A meaningful branding strategy and logo are essential for brands for several reasons:
A strong brand strategy and a meaningful logo are essential for companies, as they help them differentiate themselves from their competitors and create a unique identity in the marketplace. A brand strategy encompasses everything from the company’s name and logo to the company’s messaging, visual style, and tone of voice. It is how a company presents itself to the world and how it wants to be perceived by its audience.
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