How did Fizzer successfully activate macro and micro-influencers to increase its ROI?

Over a hundred KOLs activated for promising results!

Strategy

Relying first and foremost on other marketing and branding strategies, Fizzer has fully implemented Influencer Marketing into its strategy as a ROI oriented and efficient tool in 2020 as part of the involvement of macro and micro-influencers.

We have decided to incorporate Kolsquare into our daily actions because of the many functionalities that the solution offers,in particular in order to identify macro-influencer profiles relevant to our brand. This research is made easier for us thanks to the credibility score of the audience of each profile that we consider.

Claire Lambert
Communication & Partnerships Manager @Fizzer

Results

Fizzer teams run, on average, one influencer campaign per month. Since January, the brand has registered:

6

PUBLICATIONS ON SOCIAL NETWORKS

+700

INFLUENCER CAMPAIGNS LAUNCHED AND MANY TO COME

+110

KOLS (KEY OPINION LEADERS) ACTIVATED

Involved talents

chloe

La Penderie de Chloé - Influencer

+215K subscribers overall

poifam

PoïFamilly - Videographer(s)

+455K subscribers overall

Megan Vlt

Megan Vlt - Videographer, Influencer, Blogger

+380K subscribers overall

HealthyLifeMary

HealthyLifeMary - Blogger

+244K subscribers overall

Daddy Poule

Daddy Poule - Videographer, Influencer, Blogger

+27.9K subscribers overall