How did Fizzer successfully activate macro and micro-influencers to increase its ROI?

Strategy

Relying first and foremost on other marketing and branding strategies, Fizzer has fully implemented Influencer Marketing into its strategy as a ROI oriented and efficient tool in 2020 as part of the involvement of macro and micro-influencers.

“We have decided to incorporate Kolsquare into our daily actions because of the many functionalities that the solution offers,in particular in order to identify macro-influencer profiles relevant to our brand. This research is made easier for us thanks to the credibility score of the audience of each profile that we consider.”

Claire Lambert
Communication & Partnerships Manager @Fizzer

Results

Fizzer teams run, on average, one influencer campaign per month. Since January, the brand has registered: