Influence Marketing: a lever to raise brand awareness for How To Spa

How To Spa becomes an Influence Marketing expert with Kolsquare

Strategy

How To Spa considers Influencer Marketing to be an excellent tool and a way to make yourself known, gain credibility, get closer to your community and trigger potential sales.

“We started our communication strategy 3 years ago with sponsorship campaigns on social media and the following year with publications in the press. Today, we are 80% focused Influencer Marketing, which is more economical and efficient.
Kolsquare is a very impressive solution thanks to its database and how easily information can be found there. It allows me, for example, to search for the most relevant influencer profile for a specific campaign or to analyse the influence / engagement score, in order to really know the quality of the profile depending on what I invest.”

Maud Ganry Boutaric
Founder of How To Spa

Results

The integration of the Kolsquare solution has enabled the How To Spa teams to improve their expertise and to be more in tunewith the ins and outs of this acquisition and commitment tool. Each Influencer operation carried out, the brand has noticed a gain in visibility and notoriety.