Influence marketing: a strategic lever for the committed brand Joone

Joone increases sustainable and recurring partnerships with KOLs through Kolsquare

Strategy

Influencer Marketing is a very strong strategic tool for JOONE. The brand behind “The Next Generation Babycare” frequently works with macro and micro influencers for successful partnerships based on common values, such as transparency, authenticity and simplicity.

“We have chosen Kolsquare because we needed to identify influencers with a specific audience and also because we wanted to take a peek at the statistics of influencers who contact us…

The Kolsquare teams are always attentive and available, which is very pleasant. The functionalities of their solution, such as audience targeting, influencer statistics and campaign tracking prove to be very useful every day.

The first influencers to trust us allowed us to gain visibility and credibility on social networks. Our ambassadors play a key part in announcing our new products, more than a simple tool, they become spokespeople for JOONE and for our commitments.

Kolsquare saves us a lot of time, particularly in campaign monitoring, and gives us a lot of visibility on a daily basis. For example, we have seen an increase in our number of followers since we have been running campaigns with this solution.”

Inès Lagougine,
Influencer Marketing & Celebrities Manager at JOONE

Results

JOONE teams are used to carrying out long-term campaigns in order to build long-lasting and recurring partnerships with KOLs (Key Opinion Leaders). This allows them to check that the influencers involved have produced the expected content and, also, to take a step back and consider the results month after month.

These figures come from the Influencer Marketing campaigns conducted by JOONE in June 2020. Thanks to the Kolsquare solution, the brand was able to identify and involve 60 relevant influencers.