Beauty brands excel in influencer marketing through creativity, authenticity, data analysis, and agility. Discover the top 100 beauty brands on Instagram in the UK and across Europe, ranked by engagement, influencer mentions, and Earned Media Value.
At the end of 2025, the British beauty market confirmed that Instagram remained a key strategic lever for makeup, skincare, haircare and perfume. Performance no longer depends only on volume, but on the ability to activate the right creators and transform engagement into measurable value.
This ranking of the most successful brands in the UK in Q4 2025, based on EMV and Kolsquare data, highlights the growth dynamics and strategies that are making a difference in the face of 2024.
Remains one question at the top: is Charlotte Tilbury maintaining her lead, or is L'Oréal Paris taking the lead this year? The answer can be found in the full ranking.
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