Top-100 Beauty brands mentioned on TikTok

TikTok is now fully shaping the beauty conversation in the UK, and Q4 2025 confirms that. In makeup, skincare, haircare and perfume, performance is no longer limited to trends: it is based on mastering formats, creative dynamics and the speed at which influence is transformed into measurable impact.

This ranking of the most successful beauty brands on TikTok in the UK in Q4 2025, based on EMV and Kolsquare's proprietary data, highlights those who master the platform's native codes and those who are accelerating the most in the face of 2024.

One question dominates: which brands are really setting the pace on TikTok in the UK and managing to transform short-term visibility into sustainable brand power? The complete ranking provides the answer.