Explore our inaugural Instagram ranking of the Top 100 Beauty Brands in Denmark and Europe. This data-driven analysis dives into TikTok mentions, EMV, and influencer collaborations that are redefining digital success in the beauty landscape.
Discover the top 100 influencer-driven beauty brands in Denmark and Europe. Uncover strategies fueling record engagement and digital success!
In Denmark, TikTok is gaining weight in the European beauty landscape, with increasingly refined influence strategies, focused on authenticity and cultural fit. L'Oréal Paris dominates the market with more than €1.3 million in EMV and maintains its 1st place, while La Roche-Posay and Vichy are winning in skincare. In haircare, Redken remains the leader, but the presence of the local brand Hairlust in the top 3 highlights the growing appetite for wellness labels of Danish origin. While the results remain modest compared to European benchmarks, the rise of dedicated Nordic accounts such as @nyxcosmeticsnordics confirms that the region is becoming a strategic target in its own right.
👉 Discover Kolsquare's TikTok Beauty Ranking 2025 to analyze performance in Denmark and Europe.
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