The influencer marketing Blog

A new Influencer Marketing Measurement Toolkit aims to provide marketing professionals with clarity around the...

Reddit is considered the social network of discussions, which can be divided into subreddits and...

New figures released by France’s advertising self-regulatory organization show transparent labeling of sponsored posts has...

Fragrance brands had been actively collaborating with social media influencers in 2023, including beauty bloggers....

The rise of skincare as a prominent and influential industry is a remarkable phenomenon that...

Over the years, hair care brands have never stopped betting on creativity and innovation. By...

The world of beauty and influence in 2023 is more diverse, inclusive and consumer-centric than...

Having long established their credentials as the avant-gardists of social media influence, beauty brands and...

Having reached a level of professionalism akin to the US and the UK markets, Influencer...

Book lover and LGBTQ+ activist Kevin T. Norman (@kevintnorman) began creating content for TikTok during...

In a market-first, Kolsquare’s new Compliance Score feature enables marketers to evaluate in a single...

French association Génération Numérique has been teaching children and teenagers about the internet for 20...

Did you know that influencer marketing can be a powerful fundraising tool for NGOs and...

French independent publishing house Bamboo Edition specializes in one of the country’s most popular literary...

From understated beginnings in the blogosphere and YouTube, literary content creators have exploded on TikTok...

In today's marketing world, the only constant thing is change. This fact challenges marketers to...

"Twitter Killer" is the headline of the British newspaper The Guardian and the news agency...

Influencer marketing has proven to be incredibly versatile and far-reaching. In recent years, companies across...

With the right combination of content and influencers, companies and brands can reach their target...

Influence Marketing is a sector that enables brands to implement several acquisition levers to meet...

KOLs (Key Opinion Leaders), whether they are design experts, interior decorators or simply enthusiasts, play...

Two years on from the boom in home decorating precipitated by Covid lockdowns, the home/deco...

Twitch, a live streaming platform, has seen significant growth since its inception in 2011 and...

A market with significant potential is the DACH region, which includes Germany, Austria, and Switzerland....

More than 500 million accounts use Instagram Stories daily, a figure that no brand can...

Have you started implementing carousels in your Instagram posts and ads? If you haven't explored...

In 2023, influencers are the ones who shape opinions and set trends, which is why...

"Nina Himmelreich has invited you to join her channel," was perhaps one of the messages...

Shopify is an e-commerce platform that allows companies as well as individuals from various industries...

The use of Influencer Marketing in sports offers many advantages for brands and organizations, in...