The influencer marketing Blog

France’s economics ministry today announced it would legislate to create a framework for the influencer...

Facebook continues to be a popular and effective channel for brands to reach their target...

The influencer marketing industry continues to grow, and rightly so. Accordingly, all the main players...

The implementation of an Influencer Marketing strategy starts with the definition of its objectives. To...

In the digital age of 2023, influencer marketing has established itself as one of the...

In 2023, it seems that all anyone wants to talk about is TikTok and short...

Influence marketers of all stripes are fascinated by TikTok. Whether already running campaigns on the...

The increase in collaborations has led to unique and engaging projects, but it has also...

From new features and tools to changes in user behavior and content trends, there's always...

Influencer marketing on Instagram, Facebook, TikTok and co. is a popular marketing strategy for reaching...

Facebook may no longer be at the top of your list of networks for influencer...

Launching influencer marketing on TikTok is a challenge many brands have set themselves for 2023....

Pinterest is no longer just a source of inspiration, but also an e-commerce platform whose...

Long form video content on YouTube continues to be a powerful asset for influence marketers....

2023 will see the short video format cement its place as a major growth driver...

YouTube is moving in on the action and plans to invest in the growing social...

The social network for do-it-yourselfers and cooks has long been more than just that -...

Today, experts and marketers can no longer imagine life without influencer marketing; it may...

The growth of influencer marketing shows no sign of slowing in 2023. According to the...

Companies and brands are increasingly turning to employees to increase their brand awareness and create...

Instagram has launched a new monetization feature that allows global audiences to financially support their...

After a frantic hunt for followers, the trend on Instagram in recent years has been...

Where does your brand stand in the industry and how many people are talking about...

TikTok is an offshoot of, and uses the same algorithm technology as Chinese short-video app...

At well over 100bn views and counting, #Booktok offers literary enthusiasts of all stripes a...

Influence has always been an important aspect of marketing, but the success of influencer marketing...

Launching an influencer marketing campaign on TikTok based on a specific category can be an...

For so long, it seemed that Facebook was out. The world's...

Short-form video content is well on its way to becoming one of the most popular...

How do KOLs navigate the challenges of regular content creation, brand relationships and the ever-changing...