ReturnReturn

Category: Focus

BlogFocus
/ Mar 2023
Long form video content on YouTube is evolving. As influence marketers, here's what you need to know
In 2023, it seems that all anyone wants to talk about is TikTok and short...
BlogFocus
/ Mar 2023
From granfluencers to the hottest TikTok trends, here’s why you should launch KOL marketing on TikTok
Influence marketers of all stripes are fascinated by TikTok. Whether already running campaigns on the...
BlogFocus
/ Feb 2023
Short video: which social network will come out on top in 2023?
2023 will see the short video format cement its place as a major growth driver...
BlogFocusResponsible Influence
/ Jan 2023
KOLs discuss content creation, brand relationships and staying authentic
How do KOLs navigate the challenges of regular content creation, brand relationships and the ever-changing...
BlogFocus
/ Jan 2023
European IRL streaming events growing in popularity and power
Attracting massive IRL (in real life) audiences and even more impressive livestream viewer numbers, 2022...
BlogFocus
/ Dec 2022
Using tech to help small businesses reduce carbon emissions: Let’s do it!
Reducing carbon emissions is the call to action of our times. Urgent, complicated and at...
BlogFocus
/ Nov 2022
Excess versus responsibility: Responsible influence is on the way
A revolution is afoot in French influencer marketing. Actions to weed out nefarious players and...
BlogFocus
/ Oct 2022
Influencer Marketing Show London: industry booms despite specter of recession
Attended by more than 1,500 visitors, the latest edition of Influencer Marketing Show (IMS) held...
BlogFocus
/ Oct 2022
Influencer marketing in Germany: opportunities abound for brands with an ROI-first approach
Accelerated by the COVID crisis, Germany’s KOL marketing environment is undergoing significant change as brands...
BlogFocus
/ Oct 2022
Top tips for KOL marketing during the holiday season
It’s that time of year again: the end-of-year holidays are just around the corner and...