Category: Focus

Focus
/ Sep 2023
Having reached a level of professionalism akin to the US and the UK markets, Influencer...
BlogFocus
/ Aug 2023
From understated beginnings in the blogosphere and YouTube, literary content creators have exploded on TikTok...
BlogFocusResponsible Influence
/ May 2023
The professionalization of influencer marketing coupled with a series of high-profile scandals around influencer content...
BlogFocus
/ Mar 2023
In 2023, it seems that all anyone wants to talk about is TikTok and short...
BlogFocus
/ Mar 2023
Influence marketers of all stripes are fascinated by TikTok. Whether already running campaigns on the...
BlogFocus
/ Feb 2023
2023 will see the short video format cement its place as a major growth driver...
BlogFocusResponsible Influence
/ Jan 2023
How do KOLs navigate the challenges of regular content creation, brand relationships and the ever-changing...
BlogFocus
/ Jan 2023
Attracting massive IRL (in real life) audiences and even more impressive livestream viewer numbers, 2022...
BlogFocus
/ Dec 2022
Reducing carbon emissions is the call to action of our times. Urgent, complicated and at...
BlogFocus
/ Nov 2022
A revolution is afoot in French influencer marketing. Actions to weed out nefarious players and...