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Creators in the cross-hairs: challenging market to separate the good from the great
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July 9, 2024
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UK beauty tech brand CurrentBody: “Influencer marketing in the UK is not as easy as it was five years ago. You can easily waste a lot of time and money”
July 9, 2024
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The Purple Goat: “Disabled creators are a huge untapped niche for brands in all industries looking to grow revenue and profit”
May 13, 2024
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From TikTok Shop to SEO influencer content, UK’s booming influencer market forges new trends
May 13, 2024
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Macro influencer Ella Kirby : “I always answer all my messages. Having the relationship with the community is really important, that's what you're doing it for.”
May 15, 2024
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Influencer marketing regulations in Germany: “Children need greater protections from harmful content,” say critics
May 15, 2024
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Matriochka Influences : “Influencer marketing is a strategic pillar that brands cannot afford to sideline”
April 15, 2024
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Fraich’Touch Agency: brands who win the Olympics will be those who understand the Games are bigger than sport
March 13, 2024
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Fusalp: for luxury brands in influence, quality trumps quantity every time
February 20, 2024
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The influencer marketing cost landscape: an interview with Jenny Song Schmidt
February 12, 2024
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From content creation to co-creation: why KOLs and brands need to work more closely together
January 11, 2024
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