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Q&A

More powerful than ever: why YouTube is a key platform for influencer marketing in 2025

May 7, 2025
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Q&A

Affiliate marketing meets influence: why brands must develop a holistic influence strategy

February 19, 2025
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Q&A

Integrating influence and affiliate marketing: challenges and opportunities for brands in a tight market

February 5, 2025
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Q&A

Influence in Italy: Brands increasingly selective about KOL partners following Chiara Ferragni scandal

January 27, 2025
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Q&A

Diverse and inclusive influencer marketing: think long-term and apply diversity policies internally to avoid being accused of opportunism

October 2, 2024
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Q&A

Hans Neubert: “Diversity in influencer marketing enhances creativity, improves decision-making and greater reach that can be proven by hard KPIs”

September 30, 2024
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Q&A

Socially engaged content creators: “100% of the creators we represent have faced online harassment, insults, threats”

September 26, 2024
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Q&A

Diversity and inclusion: “It’s brands’ responsibility to ensure consumers find meaning in what they consume”

September 26, 2024
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Q&A

Creators in the cross-hairs: challenging market to separate the good from the great

July 8, 2024
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How generative AI is set to change the way digital and influencer marketers work

July 9, 2024
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Q&A

UK beauty tech brand CurrentBody: “Influencer marketing in the UK is not as easy as it was five years ago. You can easily waste a lot of time and money”

July 9, 2024
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Q&A

The Purple Goat: “Disabled creators are a huge untapped niche for brands in all industries looking to grow revenue and profit”

May 13, 2024
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