Kolsquare vs Upfluence: which influencer marketing platform is right for you?

Working with nano creators means you don’t always have structured data available, so Kolsquare was really useful to centralise profiles, analyse their audience and engagement data, and validate our choices.

When you're working with a brand like Neutrogena, the stakes are high. You need to be able to show the client exactly why you've chosen each profile and what the data says about their audience. Kolsquare gives us that confidence.

We obviously rely on Kolsquare's KPIs, especially the credibility score. It's a non-negotiable for us. Having that quality guarantee matters. It's one of the first things we look at.

Kolsquare gives me access to the data I need to make smarter calls on creator selection. I can see who's already active in our space, how often they post, which brands they work with. It takes a lot of the guesswork out of discovery.

The Kolsquare widget in Chrome is awesome. You go into the profile’s Instagram grid and the data appears on the right side. It’s a quick look, but for us it’s essential. If it says 35% following in Brazil, we can straight away say no.

In the early days, we could look at everything manually. With more than 1,300 creators in the system, that's just not possible anymore. Kolsquare gives us the data we need to find the right partners faster and see the key stats at a glance.

Now we make one payment to Kolsquare and I manage everything myself. I do the payments every month, and it's done in two clicks. Honestly, it's really simple and fast

Kolsquare really supports me in everything I do. It saves time, brings clarity and lets me be much more strategic.

Kolsquare’s location data allowed each market team to confirm that their chosen creators were speaking to a genuinely local audience rather than a broad international one. That’s a really valuable insight.

With Kolsquare, we really have a full view of our influencer strategy. We're much more responsive, and above all we pick profiles that actually match what we want.

Before we booked anyone, we could look at a creator's last 30 to 90 days in Kolsquare and get a realistic read on viewership. The livestream numbers came in right where we expected, based on the creators we used.

I typed in halal, and it pulled up halal content. I was able to find influencers who were already talking about halal restaurants or making halal recipes.

Kolsquare is a really important tool for us internally. It allows us to quantify how many creators posted, who published all the information, the conversion rates, the estimated impressions, and the most engaging types of content.

Kolsquare was a game-changer for our influencer selection. While your network works for 10, activating 100 across Instagram, YouTube, and TikTok is a different league. Couldn't have pulled it off without Kolsquare!

The credibility score is essential — it gives us a clear view of how authentic audiences really are. And thanks to the listening module, we can position Caudalie against competitors market by market. It’s a decisive tool for competitive intelligence

What interests us is desirability. We seek to create activations that spark desire and spontaneity. Thanks to Kolsquare, we can refine our strategy, identify the strongest content, and adjust our approach for each campaign

Kolsquare is essential to our search process. The platform allows us to filter creators by age, gender, reach and audience criteria, helping us pinpoint exactly who we need. We can also review what influencers have previously posted about, which is

Kolsquare's reporting has had a big impact for us. Before, we relied on spreadsheets and had to manually request statistics from influencers. Now, performance data is automatically collected, and we can share a live dashboard with clients throughout

As our clients invest more in influencer marketing, they expect more robust data and clear justification behind every recommendation. Kolsquare gives us the hard figures we need and makes our vetting process much more efficient and credible.

Every month, I track the share of organic versus paid thanks to Kolsquare. I love digging into the data. I look at EMV, credibility, campaign performance, even sentiment. It really helps us understand what’s working.

Beautiful Things by Benson Boone had already been presaved thousands of times in France before the title was even released, so we knew there was something there, we just didn’t know who the fans were. By using Kolsquare to identify these four people

Puy du Fou is a client that is very focused on the figures. We give them access to Kolsquare’s online dashboard and they are able to check daily how the campaigns and the strategy is evolving.

We love Kolsquare, it makes overseeing and evaluating multinational campaigns like the Aspen event really seamless.

We’re very familiar with gaming profiles on Twitch, but Kolsquare enables us to broaden our scope and find powerful profiles that are more mainstream

With Kolsquare, we’re not just guessing anymore — we’re making informed decisions. It helps us prove ROI internally, and enables me to be much more efficient in the way I work.

Without exaggerating, for the first accessories campaign I launched, it took me 15 days to find and select KOLs. Now with Kolsquare, the same job takes me a day.

Tools like Kolsquare have enabled us to demonstrate the growth influence will bring us and the new customers we’re going to be able to attract.

Kolsquare enabled us to narrow the search to only Austrian creators which was a huge benefit in achieving the goals of the campaign.

Kolsquare helped us create a multi-national campaign with real impact across Europe. We effectively raised awareness of ocean protection among diverse audiences, and expanded our reach. An invaluable tool for influencer marketing!

Kolsquare gives me the reassurance that we’re working with the right people. I can see audience credibility, filter by country, and double-check that a creator really has the reach and engagement they claim. It saves me hours of second guessing.

Kolsquare’s platform allowed us to streamline our influencer search and focus on those who align perfectly with our brand values and target audience.

Kolsquare’s customer service is another of its strengths. Camille, our client manager, is very accessible and reactive. She is very helpful with tips and ideas for improving our campaigns using the different functionalities of the tool.

Kolsquare helps enormously to collect all the content. I just create a campaign in Kolsquare, list all the creators and I can analyse the reach and engagement.

Kolsquare has been a game-changer for us. It’s made the process more efficient and provided the insights we need to align our campaigns with our values and objectives.

It’s impossible to run influence at this scale without a tool like Kolsquare. It saves time, brings clarity, and lets us focus on what really matters: choosing the right creators and building campaigns that work.

Kolsquare was really helpful for influencer research and pre-selection based on audience, content fit, and past performance.

With Kolsquare, centralising campaign results is a breeze. The platform offers a comprehensive view, impressing partners by effortlessly showcasing brand mentions and campaign success.

Kolsquare allows us to centralise everything. From creator selection to performance analysis, it’s a real time-saver. And most importantly, it helps us estimate ROI, even on gifting-based campaigns.

Kolsquare helps me collect all the content and measure the impact. In practical terms, it allows us to see how many people we’ve reached and what the real resonance of Solidays is.

Kolsquare enabled us to calculate and analyse the impact of our content for the brand, giving us concrete and accurate results to share with the client.

Kolsquare has enabled us to manage our campaign with rigour and fluidity. It is a real asset for enhancing the impact of KOLs in brand strategies where image and expertise are key.

The campaign required precise coordination—content approvals, posting schedules, and reporting. Kolsquare enabled real-time tracking, ensuring every deliverable was met.

Kolsquare’s search engine and reporting capabilities really stand out. It’s become a powerful commercial lever not just for our current clients, but for prospects too.

The results were incredible - I was over the moon! We ran the entire campaign via Kolsquare and were able to share all our data easily with our partners. What's more, we were able to obtain really accurate and comprehensive reports.

The starting point was to find who was already talking about the brand. Kolsquare allowed us to do that instantly, instead of searching manually on Instagram. Kolsquare is a huge time saver for building a relevant creator shortlist.

We used to spend days compiling statistics from influencers manually. Now, with Kolsquare, it takes just a few hours, saving us many hours of work

Kolsquare allows us analyse historic content in detail. This gives us a complete picture of the creator, their style and topics, but also important events in their life, such as weddings or new babies. This helps us build stronger relationships.

We are able to share live Kolsquare dashboards with Berocca and give them campaign updates in real time. That kind of visibility makes all the difference. When you’re working with projects that unfold over months, it’s crucial.

Kolsquare allows us to have a lot of information about profiles. A profile itself might seem perfect on the face of it, but if the engagement rate is low it tells another story.

Kolsquare's platform maximises our impact on a tight budget—simplifying influencer identification, content monitoring, and delivering positive results for our startup. It's been a game-changer.

Using Kolsquare has always been fluid; I've used the lists, the campaign feature, the search, and the filters in a way that's pretty easy to understand.

Kolsquare has meant a before and after in influencer marketing actions, from profile management and research, to exhaustive analysis of profile metrics in real time.

Reporting used to be a nightmare — we missed posts or couldn’t trace engagement. Now, with Kolsquare, we catch everything and save tons of time.

The data provided by Kolsquare, including the credibility score and detailed analysis, boost our approach in research, contact, and evaluation of collaborations, thus facilitating rapid optimisation.

Tools like Kolsquare enable us to make data-driven decisions, ensuring authentic collaborations and tangible results for our brands.

Using Kolsquare, we identified influencers who not only fit our criteria but also had relationships with each other, creating a more cohesive and vibrant event atmosphere.

Kolsquare allows me to see all the content posted from IRL events. I enter the total cost of the event to calculate the ROI. It’s super practical.

The added value of Kolsquare really revealed itself to us when it came to reporting to the client. We’re able to show them the overview of the target reached, estimated impressions, the best content, EMV, etc.

Thanks to Kolsquare, we were able to target the right influencers and it really paid off in the end. We had a lot of good feedback on the content, and qualitative feedback from customers.

We relied on Kolsquare’s keyword and filter tools to target influencers who perfectly fit the campaign’s needs, saving significant time and ensuring precision in our selections.

Kolsquare helps me a lot with age distribution, city and country breakdowns, everything I need to verify the KOLs. I use it to check credibility scores, find profiles, and confirm they fit our target.

Kolsquare was instrumental in validating our choice ... The platform’s data insights ensured we targeted the right audience with an expert who was truly credible in the home-care space.

Since we started using Kolsquare, we’ve been able to attract many more influencers to support VETO. The reach generated this way helps us raise awareness and increase donations.

Kolsquare helped us scale up without losing what made our influencer marketing work in the first place: relevance, authenticity, and trust. And most importantly, it helped us connect with the people we really want on our app.

Kolsquare really helped us both in terms of identifying new profiles but in terms of following the campaign and being able to track the fallout.

For the Antibes event, we activated profiles focused on Instagram but thanks to Kolsquare, we could automatically see those who published spontaneously on TikTok. If we had done the content collection manually, we probably would have missed it.

“Our local marketing teams might be working with a specific retailer in Hamburg, for example. With Kolsquare, we can go down to that level of detail — and actually find creators in Hamburg. That’s huge for us.”

Kolsquare’s reporting module allows me to say: this event cost us this amount, and here is what it generated in terms of content and earned media value. The management board understands those numbers. That kind of reporting matters.