How Mature Is Your Influencer Marketing Strategy?

Take our 3-minute Influencer Marketing Maturity Assessment to benchmark your strategy against 830 brands across the UK and Europe to discover what’s holding your influencer marketing back.

Our research identified the eight factors that have the greatest impact on influencer marketing performance.

✓ Your Influencer Marketing Maturity Score. Rated out of 100
✓ Your benchmark. See how your strategy compares with other brands
✓ Your top two priorities. Discover the actions most likely to improve your future performance

Start your free assessment

Backed by real industry data

Kolsquare partnered with leading B2B research specialists to analyze how 830+ UK and European brands approach influencer marketing starting from the technology they use to how they manage creators and measure campaigns.

Using advanced statistical modelling, we identified the practices most strongly associated with generating revenue through influencer marketing.

These insights form a proprietary Influencer Marketing Maturity Model, designed to show how your strategy compares with the market and the biggest opportunities for improvement

How your score is measured

Your overall maturity score is based on three critical dimensions of influencer marketing performance.

Operational Readiness (49%)

Use of AI and automation
Influencer marketing technology
Internal management structure

Campaign Execution (28%)

Influencer selection
Influencer mix
Campaign objectives

Market Reach (23%)

Platform diversification
Integration with the wider marketing strategy