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Q&A

From TikTok Shop to SEO influencer content, UK’s booming influencer market forges new trends

May 13, 2024
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Q&A

Macro influencer Ella Kirby : “I always answer all my messages. Having the relationship with the community is really important, that's what you're doing it for.”

May 15, 2024
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Q&A

Influencer marketing regulations in Germany: “Children need greater protections from harmful content,” say critics

May 15, 2024
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Q&A

Matriochka Influences : “Influencer marketing is a strategic pillar that brands cannot afford to sideline”

April 15, 2024
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Q&A

Fraich’Touch Agency: brands who win the Olympics will be those who understand the Games are bigger than sport

March 13, 2024
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Q&A

Fusalp: for luxury brands in influence, quality trumps quantity every time

February 20, 2024
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The influencer marketing cost landscape: an interview with Jenny Song Schmidt

February 12, 2024
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From content creation to co-creation: why KOLs and brands need to work more closely together

January 11, 2024
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Mums2Gather: " Influencers are becoming real confidants or advisors"

January 4, 2024
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[INTERVIEW] Véronique Pican (IAB): “Working together will enable us to lead to standardisation of the Influencer Marketing”

February 3, 2021
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TikTok influencer marketing 101

March 1, 2023
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Q&A

Interview with Bel France Head of Communications and Influencer Marketing, Malaika Coco

November 1, 2022
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