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BlogPerformance and Tracking
/ Nov 2023
Earned Media Value — EMV — has long been a preferred metric for quantifying the...
BlogBuzz, NewsPerformance and Tracking
/ Sep 2023
A new Influencer Marketing Measurement Toolkit aims to provide marketing professionals with clarity around the...
BlogPerformance and Tracking
/ Jun 2023
In the influencer marketing universe, knowing what works and what doesn't is the key to...
BlogPerformance and Tracking
/ Mar 2023
TikTok is undoubtedly the social network of the moment. With more than a billion active...
BlogPerformance and Tracking
/ Feb 2023
After a frantic hunt for followers, the trend on Instagram in recent years has been...
BlogPerformance and Tracking
/ Jan 2023
The engagement rate on Instagram is an important metric for influencer marketing in 2023, as...
BlogPerformance and Tracking
/ Jan 2023
According to recent research, it is expected that 90% of companies will use influencer marketing...
BlogPerformance and Tracking
/ Dec 2022
The size of the opportunity for influencer marketers on TikTok is undeniable. But it means...
BlogInfluencer Marketing StrategyPerformance and Tracking
/ Dec 2022
The benefits for brands to collaborate with influencers are numerous and now widely...
BlogInfluencer Marketing StrategyPerformance and Tracking
/ Dec 2022
Reducing the costs of Influencer Marketing campaigns with a technological solution and a data-driven approach...