Influencer Marketing Trends in 2025
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Videos and influencer marketing are two of the central trends in digital marketing. Vlogs, i.e. video blogs in which influencers share their daily lives with their followers, are particularly popular among users. Learn more about the different types of vlogs, which influencers are best suited and how to create and manage Influencer Marketing campaigns.
To dive into the world of vloggers, understand them and use this knowledge for future influencer marketing campaigns. We start this article with a FAQ (i.e. a little Q&A) on the most frequently asked questions related to vlogs and vloggers.
The term “vlog” is short for “video blog”. The word refers to a form of content creation in which individuals or creators film themselves or their surroundings and publish the videos on the Internet, usually on platforms such as YouTube or Vimeo. Vlogs are often personal in nature and can cover a wide range of topics. The popularity of vlogs has increased significantly in recent years. Many vloggers have built a large following and turned their channels into successful businesses. Vlogging is also a popular form of storytelling on YouTube, where video bloggers share their lives and experiences.
A vlogger is an influencer who publishes videos on YouTube or other social media such as Vimeo to reach a broad target group. The acronym stands for “video blogger“, among other things, and describes people who often share personal stories, thoughts or experiences in their videos, and they may also cover a variety of topics such as travel, beauty, lifestyle, entertainment or education. Vlogging has become a popular form of content creation in recent years, and many vloggers have built a large following and even turned their channels into successful businesses.
Creating vlogs involves several steps that creators need to follow and marketers need to know. This can help when negotiating the price for a collaboration, as you can better estimate the effort involved.
1. Create: Vloggers create video content based on their interests, expertise or experiences. They may film themselves talking about a particular topic, demonstrating a particular skill, or showcasing a particular place or experience.
2. Editing: After the video footage is recorded, vloggers edit their video to make it more engaging and visually appealing. They can add text, graphics, music or other effects to the video to make it more interesting for their viewers. To stand out in the crowd of videos, we recommend creating an appealing FI (Featured Image) to get users’ attention. As part of the editing process, many vloggers also choose to transcribe video to text. This not only widens the accessibility of their content but also aids in the optimization for search engines, thereby increasing visibility and reach.
3. Publish: After the video has been edited, influencers upload their vlogs to a platform like YouTube or Vimeo. They must add a title, description and tags so that new followers can discover the video more easily.
4. Promote: To attract viewers to the vlog, vloggers can use a variety of strategies. These include paid ads on social media, search engine optimization, such as in the video’s description, or other marketing strategies, such as a guest appearance on another channel.
5. Interact: After publishing the vlog, vloggers should interact with their viewers to increase their engagement rate. The best way is to comment on the videos to engage with the audience and make the algorithm on YouTube happy.
6. Monetize: Once vloggers have built up a considerable following, they can monetize their content through advertising, sponsorship or even cooperation with brands.
The choice of equipment and camera for vlogging largely depends on your budget, your specific needs and the type of content you want to create. That said, we have a selection of some popular options for vlogging gear:
It’s important to invest in high-quality equipment to ensure the best possible video and audio quality, but there are also many affordable options for those just starting.
There are many different types of vlogs, each with their own focus and style. Some common types of vlogs are:
Being a blog influencer or vlogger can offer many benefits, which is why the job is becoming increasingly popular among young people. Read Gen Z’s guide to influencer marketing on the Kolsquare Blog:
In addition to the benefits, we don’t want to leave the challenges unsaid. It’s important to know that being a vlogger also requires hard work, dedication and consistent effort to build and maintain a successful presence in the competitive world of online content creation.
If you are a beginner and want to start vlogging on YouTube, here are some steps to help you get started:
Remember that creating a successful YouTube channel takes time, effort and consistency. Keep creating quality content and be patient as you build your audience and grow your channel. Do you have more questions about vlogging? If so, feel free to reach out to us at any time, preferably on LinkedIn.
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.