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Summer 2020 of Travel Influencers: What Will Change

How can you continue to exercise your profession in the current context when you are a travel influencer?

woman at aiport
woman at aiport

The tourism sector has not escaped the Covid-19 crisis, quite the contrary. Travel influencers have had to reinvent themselves to continue their activity.

The impact of the crisis on travel influencers

The mission of travel influencers is to travel around the world to help their communities discover more or less unusual destinations. This activity has experienced a real boom in recent years, correlated with the craze for a new way of life: “digital nomadism”.

As in the tourism sector, travel influencers have been heavily impacted by the Covid-19 crisis and containment. With closed borders and travel banned, all travel plans had to be stopped.

Many K.O.Ls (Key Opinion Leaders) improvised themselves as “homefluencers” during the containment and published more personal and lifestyle content thanks to the lives format proposed on Instagram for example.

Reflection on the situation, cooking recipes, beauty routine, zero-waste tips… In the end, the travel influencers very quickly managed to maintain the link with their subscribers without taking the plane.

A job to be reinvented in the short term

Even once deconfined, traveling influencers must continue to adapt until all borders reopen.  Gone are the days of paradisiacal beaches or snow-covered landscapes, it is then necessary to evolve one’s business with the current constraints and to renew oneself while preserving one’s identity. Indeed, be careful not to go against your values and to keep your authenticity (key elements to keep your community loyal!).

The K.O.Ls specialists in tourism have therefore started to redirect their activity towards local tourism. More than ever, France will be honored as a flagship destination this summer:

  • Le Bon Coin collaborates with a number of French influencers in order to rediscover our regions and to promote its offer of housing available for rent in France.

As mentioned above, lifestyle content is also a way to keep in touch with one’s community during this imposed break period. It is also this type of content that is more sought-after by readers in search of authenticity.

Finally, other influencers such as JetSet Christina also take the opportunity to look back on past trips and share city guides.

You want to launch an Influencer Marketing campaign with a travel influencer? Our dedicated experts are here to help you.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of  KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.

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