Nowadays, many tools exist to help you run successful Influencer Marketing campaigns. Identifying the most relevant influencers for your brand can be a very time-consuming task when you decide to do everything at once. Fortunately for professionals, tools and solutions have been developed over the years to make the task more fun and above all, to save you precious time. With all these existing platforms, it is not always easy to find your way around and to know which one will (really) best suit your needs. That's why we offer you a comparison of 5 key players in the market through this article. Let's get started!
You may have already felt lost when faced with the large number of influencers present on the various social networks. Kolsquare allows you to identify the KOLs (Key Opinion Leaders) most relevant to your brand, in particular thanks to its keyword search tool (but not only, as we will see below). The objective? To allow you to be sure to select THE profile(s) most in line with your brand, your industry and your strategic objectives.
Kolsquare gives you access to its entire catalogue of international content creators, which includes nearly 2 million profiles. Each of these influencers have communities of +5K followers and more and are located in 180 different countries. In the Kolsquare technological solution, you can find a lot of information on KOLs, especially regarding the specificities of their audiences: who are their followers? Where do they come from? What is their average age? What are their interests? All this valuable information will be very useful for targeting profiles whose subscriber communities really correspond to the expectations of your target customers.
A credibility score is also given to the different influencers. The purpose of the latter is to give a score out of 100 to each profile that evaluates the quality of its audience and its engagements. In other words, this “score” is the percentage of followers corresponding to “real people” (i.e. not robots or fake followers). To establish the credibility score, Kolsquare takes into account several factors: profile photos, bio descriptions, number of publications, and the ratio of followers to followers.
Kolsquare also has a free Chrome extension, thanks to which you can find in real time the statistics of the KOL’s profile you are consulting (all this, directly from your navigation on the social network concerned). The extension is now available for all Instagram and TikTok accounts.
You can also create campaigns and group activated KOLs together to compare their performance at a glance. Thanks to its messaging tool integrated into the platform, you also have the possibility to send grouped emails to your different activated profiles, which can be very practical for sharing campaign briefings for example.
Kolsquare also offers the possibility to share the management of campaigns between your different collaborators. This is an ideal option if you have several people working on the same Influence Marketing campaign in your team.
Directly from your interface, you can follow, in real time, the reporting of all your actions via all the key Influence Marketing KPIs (EMV, ROI,…). Kolsquare offers an overview of the content produced (posts, stories, videos, etc.) and also gives you information on the potential target reached by your campaign.
You can export the different dashboards created and even automatically add your company logo to present the results to your collaborators.
Whether you are looking for TikTokers, Youtubers or Instagrammers, you can find what you are looking for in the wide range of platforms offered.
Kolsquare offers profiles of KOLs (Key Opinion Leaders) present on the main social networks: Instagram, TikTok, Twitter, Facebook and Youtube.
Kolsquare offers two price plans:
Kolsquare also offers reduced rates for start-ups (up to 50% discount) and for organisations.
As you can see, there are many players on the market that can help you carry out your Influence Marketing campaigns to achieve your objectives and obtain a high return on investment. Each of them offers different tools and features depending on your needs.
Like its competitors, Upfluence offers various options for connecting with influencers, campaign management and ROI analysis of influencer marketing projects. The platform also offers the possibility of activating influencers via affiliation.
Upfluence has a database of over four million influencers on the various networks combined (see below). You can then refine your search by applying different filters: keywords, social network, community size, language, country, etc.
Upfluence also gives you access to the different content creators performances (engagement rate, number of impressions, audience size).
Upfluence allows you to manage paid campaigns and offers a pay-out and transaction management service. You can also run unpaid or sampling campaigns and organise events with your content creators.
Upfluence also offers the possibility to send emails to influencers directly from the platform. Pre-written email templates are available and sending emails offline using the scheduling tool is also possible.
On the billing side, Upfluence internalizes the process and provides you with automatically generated invoices in 135 different currencies by directly calculating the taxes according to the country.
Upfluence’s solution allows you to obtain the results of your campaigns and the ROI directly thanks to the statistics available in real time. You can also export the results to an Excel file.
Upfluence is available for the main social networks, namely: YouTube, Instagram, TikTok, Twitch, Twitter and Pinterest.
On the pricing side, Upfluence offers four levels of service depending on the size of your business, with a monthly fee (sold on an annual basis):
The solution is aimed at both e-commerce sites, but also B2C and B2B brands and agencies.
Traackr is another Influence Marketing tool that allows companies to connect with influencers. Traackr also offers the possibility to manage campaigns, optimise your budget, but also to benchmark the market.
Traackr allows you to identify influencers among a large panel of 6 million profiles, on 13 different platforms. 50 countries and 19 languages are currently available.
Thanks to its workflow tools, Traackr allows you to manage your campaigns directly on its platform. An option also allows you to track your expenses to optimise your budget. Thanks to this tool, you can control what you spend and have a precise vision of the performance of your campaigns according to your different investments.
You can also negotiate influencers’ rates directly on the platform based on the information provided by Traackr, including recommended prices, but also visibility on the performance of previous sponsored posts published by the influencers you have chosen to analyse.
Traackr also offers another tool allowing you to get an overview of the market’s performance. Thanks to this tool, you can easily know where you stand but also where your competitors stand according to the influencers’ content.
As its name suggests, Traackr allows you to track the performance of your Influence Marketing campaigns. You can, in fact, obtain a complete and interactive report of the statistics of your operations. This allows you to see, at a glance, which activations were the most effective. There is also an option to share these metrics with your relevant teams.
Traackr offers the possibility to conduct Influence Marketing actions on 13 different platforms.
Access to the platform is granted through annual or multi-year subscriptions. For specific rates, you should contact Traackr directly.
Traackr is aimed at all brands and agencies and covers a wide range of Influence Marketing campaigns: from organic advocacy, to sending free products, to paid campaigns. All types of campaigns can be set up via the platform.
Traackr therefore allows you to run both organic and paid campaigns by engaging all types of influencers.
Grin offers brands the possibility to manage large-scale influencer marketing campaigns on 3 social networks. Namely, Instagram, YouTube and TikTok.
There are about 100 million influencer profiles on Instagram, YouTube and TikTok that you can search on Grin. Moreover, thanks to the similar search function, you can easily identify profiles that are similar to those you have already selected for your campaigns.
In addition, Grin gathers all registered users on your e-commerce site and then collects their information on social networks to generate a list of potential influencers for your brand. Through its social listening, you can also monitor mentions of your brand to help identify potential content creators with whom you can collaborate.
On the campaign management side of things, Grin includes tools to help you manage your various Influencer projects:
With Grin, you can analyse your campaigns by tracking many KPIs such as spend, budget, revenue, conversions and media value. For activated influencers, Grin allows you to track their performance through engagement rates.
Grin also offers the ability to generate custom reports on the various data.
Grin is currently only available on 3 social networks: Instagram, YouTube and TikTok.
Grin’s pricing is fully customisable. Before providing you with a quote, the platform seeks to know as much as possible about your business to provide you with a tailored solution.
Grin is primarily aimed at e-commerce brands that manage large-scale Influence Marketing campaigns, as well as the agencies that represent them, regardless of their sector of activity.
With its Reech Influence Cloud service, the platform collects and analyses data from 8 million influencers worldwide.
To facilitate the selection of relevant influencers for your company, the platform provides key information such as the engagement rate, the reach or the sponsorship rate of each influencer.
Reech addresses brands and agencies in different ways depending on the subscription option chosen.
With Reech Agency, brands and agencies are supported from A to Z for the implementation and management of their campaigns. In the same way as a traditional advertising agency, Reech takes full responsibility for the advertising campaign after examining the brief provided by the brand. This solution is particularly effective for brands that are new to Influence Marketing or that do not have the resources to devote time to it internally.
The other offering with Reech Influence Cloud works differently. It is a modular solution based on AI, analysis and the use of data to optimise influencer marketing campaigns. This solution is primarily aimed at communication agencies and advertisers who want to closely monitor performance fluctuations through advanced analysis.
Whether you choose the Reech Agency or Reech Influence Cloud option, you can track campaign performance and measure KPIs in real time directly from the platform.
If you choose the “Reech Agency” option, the agency takes care of all the monitoring and performance measurement of the various actions carried out.
Reech is available for Youtube, Instagram, Snapchat, Twitter, as well as for blogs.
Reech also allows influencers to create a profile directly on the platform (100% free for them) which allows them to be promoted to brands that may be interested in their profile.
As we have seen, Reech offers two services to companies and agencies:
For more information on the current rates, you can request a quote directly via the website.
With its two solutions “Reech Influence Cloud” and “Reech Agency”, the platform is aimed at all types of brands or agencies, depending on their level of maturity in Influencer Marketing. Whether they want to conduct in-depth analyses of their campaigns or be supported from start to finish.
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.
Influence Responsable
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