Influence marketing: a strategic lever for the Joone babycare brand

About Joone

Joone, the French baby care brand, embodies the perfect blend of style, function and respect for the environment. Specializing in eco-friendly diapers with meticulous functionality, Joone stands out for its commitment to high-quality, safe products for toddlers. Through its modern and responsible universe, Joone offers parents a contemporary and sustainable option for caring for their babies with confidence.

Influencer Marketing at the Heart of Customer Acquisition at Joone

Influencer marketing plays a central role in the strategy of JOONE, the brand behind "The Next Generation Babycare". Working with macro- and micro-influencers, JOONE focuses on successful partnerships built around shared values: transparency, authenticity and simplicity.

"We chose Kolsquare to identify influencers with a specific audience and to gain insight into the statistics of the influencers who contact us. The Kolsquare teams are attentive and available, which makes for a pleasant experience. Audience targeting, influencer statistics and campaign tracking are all incredibly useful features in our day-to-day work. - Inès Lagougine, Influencer Marketing Manager at JOONE

The first influencers hired by JOONE considerably boosted the brand's visibility and credibility on social networks. Playing a crucial role, Key Opinion Leaders (KOLs) are evolving into spokespeople who go beyond mere transmission, actively announcing JOONE's innovations. Thanks to Kolsquare, the company saves time tracking campaigns and benefits from daily visibility. What's more, close observation reveals a significant increase in the number of subscribers since the adoption of this solution.

Impact that lasts

JOONE runs long-term campaigns, establishing lasting partnerships with Key Opinion Leaders (KOLs). This approach ensures that influencers produce the expected content, and enables in-depth evaluation of results month after month. The reputation gained is lasting, authentic and significant.