Relevant targeting of influencers: a winning strategy for Pascale Venot

Over 20 influencer campaigns and the activation of 600 KOLs

Strategy

Pascale Venot (Press Office) has taken a digital turn for a few years and has integrated the acquisition and engagement lever of Influencer Marketing as a priority in its global strategy. The agency doesn’t hesitate to use it according to the brands with which it collaborates directly: Quay Australia, NastyGal, Asos.

Throughout its different campaigns, the agency entirely adapts to its clients’ briefs to their goals and wishes in order to suggest relevant KOLs profiles (Key Opinion Leaders) from micro to macro-influence.

“On a day-to-day basis, the Kolsquare solution allows us to generate campaigns, analyze influencer statistics and create real time reports. It also is a true gain of time and energy in the collection of media coverage on more significant projects.”

Results

Since the integration of the Kolsquare technological solution, Pascale Venot (Press Office) has been able to set up and manage some twenty Influencer Marketing campaigns. According to its clients’ ongoing projects, the agency involves between 50 and 600 different influencer profiles which it manages to identify in a more qualitative and precise manner.