To support the launch of its new TIME-FILLER INTENSIVE 5XP serum, FILORGA relied on a high-impact influencer campaign, combining scientific expertise, authentic storytelling and educational content. Kolsquare played a key role in the success of the operation, from targeting the right KOLs (skincare experts and lifestyle creators) to real-time performance analysis.
Founded in 1978 by Dr Michel Tordjman, a cell biology enthusiast, FILORGA is the leading French skincare brand inspired by aesthetic medicine. A pioneering brand in regenerative science, its mission is to democratise medical expertise through a range of highly effective cosmetic treatments.
FILORGA is now present in more than 60 countries and is committed to demystifying the fight against the signs of ageing by combining scientific rigour, high technicality and accessibility.
In an increasingly competitive skincare market, FILORGA faced several challenges:
“In an ultra-competitive skincare market, our challenge is not only to capture attention, but above all to educate. It was essential to make consumers understand the power of our expertise inspired by aesthetic medicine, and the science behind our treatments such as TIME-FILLER INTENSIVE 5XP serum,” explains a FILORGA spokeswoman.
“Thanks to an influence strategy carried out by credible influencers and skincare experts, we have been able to popularise complex concepts — such as active ingredients inspired by botulinum toxin — to demonstrate the concrete benefits of our scientific approach.’
To embody the TIME-FILLER range, FILORGA relied on influential figures in the beauty and health sectors, capable of popularising concepts related to aesthetic medicine (botox, skin ageing, etc.) while naturally integrating the products into their daily lives.
Before the campaign, each KOL benefited from a session explaining the product range and the serum, to help them understand how the active ingredients work and be able to confidently convey the scientific benefits.
It was in this context that Kolsquare was leveraged to build a tailor-made campaign.
Thanks to the platform, the FILORGA teams identified nine KOLs (a mix of skinscare experts and lifestyle influencers) whose image, credibility, expertise, and audience matched the brand's values.
“Thanks to Kolsquare, we were able to precisely target the right influencers, ensuring they were perfectly aligned with Filorga's brand universe and values. The selection was fast, relevant and 100% consistent with our positioning,” said the Filorga spokeswoman.
Content that successfully combined a lifestyle approach and skincare expertise with a touch of humour delivered high impact for the campaign. For example, an Instagram Reel created by @sabrinacsari (615K Instagram followers) was a hit, with 2.24M plays.
“This kind of performance proves that you can create strong engagement around technical subjects. The success of @sabrinacsari's reels shows that our message can reach a wide audience, as long as it is embodied with sincerity and creativity,” explains a FILORGA spokeswoman.
With 35 different contents (Stories, Reels, skincare routines, demonstrations, competitions, etc.), Kolsquare was indispensable for running a campaign of this magnitude.
"Kolsquare greatly simplified campaign management: the search for good profiles is easier, influencer publications are grouped together, and automated reporting has saved us valuable time," says the Filorga spokesperson.
“Real-time performance monitoring has been key to adjusting our approach and optimising ROI throughout the campaign.”
What made all the difference in this campaign? A data-driven approach powered by Kolsquare.
The platform enabled FILORGA's teams to:
“Kolsquare has enabled us to manage our campaign with rigour and fluidity. It is a real asset for enhancing the impact of KOLs in brand strategies where image and expertise are key,” said the Filorga spokeswoman.
By leveraging the power of KOLs and the expertise of Kolsquare, FILORGA has transformed a product campaign into a real brand image driver. Through a targeted, measurable and inspiring influence strategy, the brand has reaffirmed its position as a benchmark in scientific skincare.
Would you like to know more about how Kolsquare and KOLs can raise your organic game on social media? Book a demo with one of our influencer experts now!
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