Forecasts and Budgets for Influencer Marketing in 2025

Learn how influencer selection, new remuneration models, and budget forecasts can optimise your campaigns

Table of content

1. The impact of the micro-influence trend on costs

1.a The rise of micro-influence in figures

1.b. The impact of nano-influencers: Affiliation strategies for brands

2. The impact of profile choice on influencer costs

2.a. Selecting influencers: A major challenge for brands

2.b The number of followers: A less and less important criterion

2.c Revenue diversification: How are influencers adapting?

3. How are pricing structures evolving in a unique economic context?

3.a. The impact of inflation on brand marketing strategies

3.b. The economic impact on marketing budgets and the move towards targeted campaigns

4. KOL price scale: How much will Influencer Marketing cost in Europe in 2024/2025?

4.a. KOL rates by country, type of influencer and platform

4.b What are the conclusions?

4.c. What strategies are needed to optimise budget allocation?

5. A Deep Dive into UK IM Budgets

6. Conclusion

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Seize the Opportunity to Maximise ROI with Smarter Budgeting

Influencer marketing is fast-paced, and it’s easy to feel you’re playing catch-up. But armed with the right insights, you can run intelligent campaigns that stay ahead of trends and provide a strong ROI.

Our 2025 Forecasts & Budgets: Influencer Marketing Report gives you in-depth insights into the latest trends, pricing strategies, and budget forecasts that will shape the industry.

You’ll also discover the evolution of influencer remuneration models, such as affiliate and commission-based structures, and their impact on the future of influencer marketing.

As the influencer marketing sector matures, costs are stabilising. Still, the demand for key opinion leaders (KOLs) remains high, and brands continue to prioritise nano and micro-influencers with small, engaged niche audiences.

Download the Forecasts & Budgets Report now for more insights that give you the tools to make smarter, more effective influencer marketing decisions in 2025.

Download now