What's the State of Influencer Marketing in 2024?
Discover how 380+ senior managers and directors operate influencer marketing campaigns, from their chosen strategies to their most troubling pain points.
A Deep Dive into Budgets, Organisational Structures, and Future Trends - A Comparative Study of Europe’s Leading Markets
Keeping up with the rapid changes in the Influencer Marketing (IM) industry is hard. But with our exclusive report, you can get a complete picture of European influencer campaigns. Glean insights into the IM strategies of 380+ senior marketers from across Europe's biggest markets. They span various sectors, from mass-market goods to the luxury market.
The report separates data by country, guaranteeing you can quickly learn how brands are managing the complexities of IM.
It's packed with useful insights into the 2024/2025 market, including:
- Types of collaborations: Learn the types of influencers brands choose and whether they stick with creators long term. You'll also discover which influencer qualities are most sought after. Is it follower count, content style, or authenticity?
- Types of campaigns: Uncover the most popular campaign types and which platforms deliver the best results. Also, learn about marketers' IM goals and challenges.
- Budgets: Get insider info on how brands spent their IM budgets, plus how much they invest in campaigns.
- IM ethics. Explore stances on influencer compliance, contracts, and the ethical standards necessary for partnerships.
- Future plans: Learn brands' emerging strategies, including whether they're increasing their budget or the number of influencers they collab with. And we glimpse the future as brands make their IM predictions for 2025.
- IM ethics. Explore stances on influencer com Brands also take out their marketing crystal ball to make key predictions for the IM field in 2025.
The Kolsquare Benchmark Report is a must-have if you're looking to stay ahead in the IM game.
