Beyond the post: Rethinking influencer pricing and payments in 2025

Gone are the days of flat fee-for-post deals. In 2025, influencer partnerships are multi-layered: long-term contracts, hybrid pricing models, exclusive rights, IRL activations, affiliate links… and that’s just the start.

This new guide by Kolsquare helps brands and agencies rethink how they price content, negotiate contracts, and streamline payments in a more demanding and data-driven environment.

From expert interviews to real-world case studies, discover how top teams manage growing campaign complexity — and why automating payments is no longer a nice-to-have, but a necessity.

You’ll also get an inside look at Kolsquare’s new payment feature, developed in partnership with Gigapay, built to simplify cross-border transactions and save you time, money, and headaches.

✅ Inside the guide:

• Why influencer pricing models are shifting — and how to adapt
• Common pitfalls in creator contracts (and how to avoid them)
• How to reduce admin overload with automated, compliant payments
• Expert insights from Gigapay, Dire Agency and Kolsquare