Ethical Influence Checklist for Fashion & Beauty Brands

Influencer marketing is one of the most powerful levers for fashion and beauty brands—but with power comes responsibility. Today’s consumers demand transparency, inclusivity, and genuine values from the creators they follow.

That’s why we designed the Ethical Influence Checklist: a practical 50-point framework to help UK fashion and beauty marketers audit their campaigns, align with industry best practices, and strengthen trust with their audiences.

Inside the checklist, you’ll discover how to:

• Ensure your partnerships meet the highest ethical standards
• Navigate disclosure and compliance requirements with confidence
• Promote diversity, inclusion, and body positivity in your campaigns
• Build long-term creator relationships based on shared values
• Enhance brand credibility while driving measurable impact

This checklist is made for marketers who care about values—and who want to make influencer marketing a more positive force for their brand, their audience, and the industry.

👉 Download now and take the first step towards ethical influence.