Influencer marketing: driving success in the Automotive industry

Driving Success: How Forward-Thinking Automotive Brands Harness Influencer Collaborations

Table of content

1. Influencer Marketing: The state of the automotive industry,

2. Kolsquare data: Influencer marketing in the Automotive industry in 2022

3. Automotive brands: The top performers on social networks,

4. The automotive market in the world,

5. KOLs, social platforms and devices: Influencer Marketing, a growth market for the automotive industry

A. Specialized content creators set records,

B. Creative and engaging devices for automotive brands,

C. TikTok, YouTube, Twitch,... Social media powerhouses for the automotive industry,

D. The metaverse: a good fit for the automotive sector.

6. Automotive Industry x Influencer Marketing: 5 best practices for successful campaigns,

Influencer Strategies that drive automotivve brands

While many automotive brands have been cautious about getting into Influencer Marketing, some of the more forward-looking amongst them quickly saw the benefits, setting up early and frequent collaborations with successful content creators.Collaborations with KOLs (Key Opinion Leaders) allow the brand to present itself in channels outside those normally used by the automotive sector, to start conversations with potential customers or prospects and launch the customer journey. Working with a content creator enables the brand to be represented in a new and innovative way, while also being part of the creator’s story.

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