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Influencer Marketing in the Food & Beverages industry

influence marketing et marques F&B

Transformative Trends: Influencer Strategies Reshaping the F&B Industry in 2023

Shaping F&B Strategies with Influencer Marketing

The “Food & Beverages” industry has a wide range of possibilities when it comes to the use of social media and the activation of KOLs. Relying on strong aesthetic codes, the sector was able to find in social platforms and content creators a relevant lever to deploy over the long term. While the sector has also been hard hit by the health crisis, it remains one of those that have truly reinvented itself to survive.

But then, in 2023, where are we in the Food & Beverage industry? What are the platforms, content, KOLs and/or the Influencer Marketing best practices that will have a profound impact on the sector this year? If the lights seem to be green with the industry expected to grow by 6.21% annually between 2023 and 2027, it is time to analyze trends in the sector for the upcoming 12 months.


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