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Influencer Marketing in the Travel Sector

Unveiling Travel Trends: Influencer Strategies for Authentic and Sustainable Experiences in 2023

Influencer Marketing in the Travel Sector

In 2023, we traveled again but discovered new destinations and more unexpected experiences. We also aspire to more authenticity and sustainability, to content that reflects reality.

Networks have become real tools to plan your next trip, and KOLs, (Key Opinion Leaders) are experts who help their followers get inspired and organized. Influence, which is essentially the sharing of experience, is still a powerful tool for the travel and hospitality industries.

Which networks are the most relevant to communicate? How to build a successful influencer strategy? We look at the key figures and trends in the travel influencer market in 2023.

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