Luxury brands and Influencer Marketing

Revolutionizing Luxury: Leveraging Influencer Partnerships for Younger Generations

Table of content

1. Overview and key figures of luxury brands in the world

A. Key figures for luxury brands in all segments worldwide

B. Key figures of the «Fashion & Accessories» luxury brands in the world

C. Key figures of the luxury brands «Watches & Jewelry» in the world

D. Key figures for luxury «Perfumes & Cosmetics» brands worldwide

E. Key figures for luxury «Wines & Spirits» brands worldwide

F. Key figures of the «Automotive» luxury brands in the world

2. Influencer Marketing and luxury brands: the state of play

3. Luxury and Influencer Marketing, why does it work?

4. The social platforms tour for luxury brands

A. Instagram: the place to be for reaching global luxury consumers

B. TikTok: the most engaging for the Gen Z audience

C. Twitch: favorite platform for live shows

D. YouTube : the alternative to traditional advertising

5. Luxury and Influencer Marketing: 5 successful campaigns to draw inspiration from

A. Direction the desert with international KOLs for Hugo Boss

B. Mugler mixes streetwear and exceptional fragrance with Aleali May

C. When ski meets luxury jewelry

D. The luxury car invests in TikTok

E. Thinking and inspiring a brighter future with Belvedere and Janelle Monáe

6. Luxury targets the Chinese market

7. 5 tips for creating a successful luxury Influencer Marketing strategy

Elevating Luxury brands through Influencer Marketing

By the end of 2022, the approximate value of the global luxury market is expected to be around $242.8 billion. Still growing, the sector has nonetheless faced numerous challenges since 2020 and the Covid-19 global crisis.

It is the younger generations and other Millennials who have gradually turned to this sector, which a few years ago seemed unreachable. The numbers prove it: more and more consumers around the world now have access to luxury products, and by 2025, Millennials are expected to represent no less than 70% of this market.

How can we offer them a personalized, immersive and unique shopping experience to bring them to the point of purchase? How can luxury brands maintain their exceptional image while developing their presence on Instagram, TikTok, Twitch, or YouTube?

Faced with these questions, professionals can rely on the prescription power of KOLs (Key Opinion Leaders), widely followed by the younger generations. We'll explain everything in this report.

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